Edexcel A-Level Business 9BS0
Meeting Customer Needs
Marketing Mix and Strategy
Managing People
Entrepreneurs and Leaders
Financial Planning
Managing Finance
Resource Management
External Influences
Business Objectives and Strategy
Decision-Making Techniques
Influences on Business Decisions
Assessing Competitiveness
Globalisation
Global Markets and Business Expansion
Global Marketing
Global Industries and Companies
Global Markets and Business Expansion
Global competitiveness
- 5 things to know
- Paper 1 and Paper 3
Overview
How exchange rate movements and volatility change competitiveness, forward contracts, cost competitiveness against differentiation as routes to advantage abroad, and the effects of skill shortages and how businesses respond to them.
What you need to know
Answer each one before you reveal it.
What are the sources of differentiation in global markets?
How do design and service differentiate, and what is cost competitiveness?
What is the focus of differentiation as a route to competitive advantage?
What operational response might a business take to access skilled workers in other countries?
Questions from this subtopic
Each one with the model answer underneath.
- 1
When a domestic currency appreciates, what happens to the price of exports for foreign buyers?
Model answer
Exports become relatively more expensive for foreign buyers.
- 2
How does currency appreciation affect the cost of imports for domestic consumers?
Model answer
Imports become relatively cheaper for domestic consumers.
- 3
What is likely to happen to demand for a country's exports following an appreciation of its currency?
Model answer
Demand for exports may fall because they become more expensive for foreign buyers.
- 4
How might currency appreciation affect domestic demand for imported goods?
Model answer
Demand for imports may rise because they become relatively cheaper.
- 5
How might currency depreciation affect domestic demand for imported goods?
Model answer
Demand for imports may fall because they become relatively more expensive.
- 6
Why does exchange rate volatility create problems for businesses involved in international trade?
Model answer
It creates uncertainty, making pricing, planning and profit forecasting more difficult.
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