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Global Markets and Business Expansion

Global competitiveness

  • 5 things to know
  • Paper 1 and Paper 3

Overview

How exchange rate movements and volatility change competitiveness, forward contracts, cost competitiveness against differentiation as routes to advantage abroad, and the effects of skill shortages and how businesses respond to them.

What you need to know

Answer each one before you reveal it.

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Process

How does currency appreciation affect exports and imports?

Key term

What are the sources of differentiation in global markets?

Evaluation

How do design and service differentiate, and what is cost competitiveness?

Evaluation

What is the focus of differentiation as a route to competitive advantage?

Numbers

What operational response might a business take to access skilled workers in other countries?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    When a domestic currency appreciates, what happens to the price of exports for foreign buyers?

    Model answer

    Exports become relatively more expensive for foreign buyers.

  2. 2

    How does currency appreciation affect the cost of imports for domestic consumers?

    Model answer

    Imports become relatively cheaper for domestic consumers.

  3. 3

    What is likely to happen to demand for a country's exports following an appreciation of its currency?

    Model answer

    Demand for exports may fall because they become more expensive for foreign buyers.

  4. 4

    How might currency appreciation affect domestic demand for imported goods?

    Model answer

    Demand for imports may rise because they become relatively cheaper.

  5. 5

    How might currency depreciation affect domestic demand for imported goods?

    Model answer

    Demand for imports may fall because they become relatively more expensive.

  6. 6

    Why does exchange rate volatility create problems for businesses involved in international trade?

    Model answer

    It creates uncertainty, making pricing, planning and profit forecasting more difficult.

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AGross profit equals revenue minus cost of sales.
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Tariff means a tax imposed on imported goods.
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