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Edexcel A-Level Business 9BS0

Meeting Customer Needs

Topic overview The market Market research Market positioning

The Market

Topic overview Demand Supply Markets Price elasticity of demand Income elasticity of demand

Marketing Mix and Strategy

Topic overview Product/service design Branding and promotion Pricing strategies Distribution Marketing strategy

Managing People

Topic overview Approaches to staffing Recruitment, selection and training Organisational design Motivation in theory and practice Leadership

Entrepreneurs and Leaders

Topic overview Role of an entrepreneur Entrepreneurial motives and characteristics Business objectives Forms of business Business choices Moving from entrepreneur to leader

Raising Finance

Topic overview Internal finance External finance Liability Planning

Financial Planning

Topic overview Sales forecasting Sales, revenue and costs Break-even Budgets

Managing Finance

Topic overview Profit Liquidity Business failure

Resource Management

Topic overview Production, productivity and efficiency Capacity utilisation Stock control Quality management

External Influences

Topic overview Economic influences Legislation The competitive environment

Business Objectives and Strategy

Topic overview Corporate objectives Theories of corporate strategy SWOT analysis Impact of external influences

Business Growth

Topic overview Growth Mergers and takeovers Organic growth Reasons for staying small

Decision-Making Techniques

Topic overview Quantitative sales forecasting Investment appraisal Decision trees Critical Path Analysis

Influences on Business Decisions

Topic overview Corporate influences Corporate culture Shareholders versus stakeholders Business ethics

Assessing Competitiveness

Topic overview Interpretation of financial statements Ratio analysis Human resources

Managing Change

Topic overview Causes and effects of change Key factors in change Scenario planning

Globalisation

Topic overview Growing economies International trade and business growth Factors contributing to increased globalisation Protectionism Trading blocs

Global Markets and Business Expansion

Topic overview Conditions that prompt trade Assessment of a country as a market Assessment of a country as a production location Reasons for global mergers or joint ventures Global competitiveness

Global Marketing

Topic overview Marketing Niche markets Cultural/social factors

Global Industries and Companies

Topic overview The impact of MNCs Ethics Controlling MNCs

Financial Planning

Sales forecasting

5 things to know
Paper 2 and Paper 3

Overview

Why a business forecasts sales, and how consumer trends, economic variables and the actions of competitors make a forecast harder to trust.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Process

Why does a business forecast its sales?

Process

Which consumer and seasonal factors affect a sales forecast?

Process

How do economic variables affect a sales forecast?

Process

Give three examples of unpredictable external shocks that make accurate sales forecasting difficult.

Process

Why are initial sales forecasts particularly unreliable for new businesses?

Questions from this subtopic

Each one with the model answer underneath.

1
What is a sales forecast?
Model answer
A prediction of future sales revenue over a specific time period, based on past data, market analysis, and business intelligence.
2
How do sales forecasts help businesses manage their operations in terms of output and stock?
Model answer
They enable businesses to plan production levels and manage inventory appropriately to meet anticipated demand.
3
Why are sales forecasts important for cash flow planning?
Model answer
They predict when revenue will be received, allowing businesses to plan for the timing of cash inflows.
4
How do sales forecasts support workforce planning?
Model answer
They help businesses make informed decisions about staffing requirements by anticipating future demand levels.
5
What role do sales forecasts play in the budgeting process?
Model answer
They provide revenue estimates against which costs can be planned.
6
How can sales forecasts be used to motivate and monitor sales teams?
Model answer
They assist in setting realistic sales targets and performance benchmarks for sales teams.

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Meeting Customer Needs

The Market

Marketing Mix and Strategy

Managing People

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Net gain = − initial cost.

EMVNPVARR

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AGross profit equals revenue minus cost of sales.

BOperating profit equals gross profit minus operating expenses.

CNet profit equals operating profit minus interest and taxation.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Tariff means a tax imposed on imported goods.

TrueFalse

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Spot the fault in a statement. The traps are the mistakes students actually make.

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