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Marketing Mix and Strategy

Product/service design

  • 4 things to know
  • Paper 1 and Paper 3

Overview

Function, aesthetics and cost as the three elements of the design mix, and the social and environmental pressures that change the balance between them.

What you need to know

Answer each one before you reveal it.

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Key term

What are the three elements of the design mix?

Evaluation

How does a business balance the design mix?

Process

What external pressures change the balance of the design mix?

Evaluation

What is a potential drawback for a business that responds to environmental social trends in its product design?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Name the three elements that make up the design mix.

    Model answer

    Function, aesthetics, and cost.

  2. 2

    Which element of the design mix relates to how effectively a product performs its intended task?

    Model answer

    Function.

  3. 3

    What does function mean in the context of the design mix?

    Model answer

    Function refers to how well a product or service works and performs its intended purpose.

  4. 4

    Which element of the design mix is concerned with the visual appeal and sensory characteristics of a product?

    Model answer

    Aesthetics.

  5. 5

    Define aesthetics as an element of the design mix.

    Model answer

    Aesthetics refers to the visual appeal and sensory characteristics of a product or service.

  6. 6

    Which element of the design mix focuses on the expense of manufacturing or delivering a product or service?

    Model answer

    Cost.

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