Key term
Edexcel A-Level Business 9BS0
Meeting Customer Needs
Marketing Mix and Strategy
Managing People
Entrepreneurs and Leaders
Financial Planning
Managing Finance
Resource Management
External Influences
Business Objectives and Strategy
Decision-Making Techniques
Influences on Business Decisions
Assessing Competitiveness
Globalisation
Global Markets and Business Expansion
Global Marketing
Global Industries and Companies
Meeting Customer Needs
- 3 subtopics
- 21 things to know
- Paper 1 and Paper 3
What Meeting Customer Needs covers
Meeting customer needs opens Theme 1 and is examined on Paper 1. It covers what a market is and how mass and niche markets differ, the research a business does to find out what customers want and what that research cannot tell it, and how a business positions itself against rivals to build a competitive advantage.
Where it is assessed
Paper 1 and Paper 3
Theme 1, examined on Marketing, people and global businesses, then the pre-released synoptic paper.
Check the Pearson Edexcel specification ↗The 3 subtopics
Each one has its own page.
- The marketMass and niche markets, market size and market share, brands, dynamic markets and online retailing, how competition changes a market, and the difference between risk and uncertainty.Open →
- Market researchProduct and market orientation, primary and secondary research and the methods each uses, the limits of sampling and bias, ICT as a research tool, and market segmentation.Open →
- Market positioningMarket mapping, competitive advantage and where it comes from, product differentiation through design, branding, packaging, quality, features and service, and adding value and the added value calculation.Open →
What you need to know
Answer each one before you reveal it.
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Key term
What are market size and market share, and what products does a niche market sell?
Key term
What is a dynamic market, and what affects barriers to entry?
Process
What causes a market to change?
Process
How do demographic, economic and legal changes affect a market?
Process
How does competition affect product quality in a market?
Evaluation
What is the key difference between risk and uncertainty in terms of probability?
Key term
Distinguish product orientation, market orientation and primary research.
Key term
Which primary research methods collect data directly from customers?
Key term
Name three sources of secondary market research.
Process
How does ICT support market research, and what limits its reliability?
Key term
What is market segmentation, and how do databases support it?
Key term
What factors are used in psychographic segmentation?
Key term
Explain the distinction between primary and secondary research.
Evaluation
What is competitive advantage, and how can a business gain it?
Key term
What is product differentiation and why does a business pursue it?
Process
How can packaging, branding and quality differentiate a product?
Process
Why is after-sales service considered a method of product differentiation?
Numbers
Calculate the added value when selling price = £367, cost of inputs = £200.
Numbers
State the market-share formula.
Numbers
State the added-value formula.
Take Meeting Customer Needs further
The same content, four other ways.
Commonly confused
Pairs that lose marks when they are blurred together.
Primary research vs Secondary research
Primary research: new information collected first-hand for a specific purpose. Secondary research: existing information previously collected for another purpose.
Market orientation vs Product orientation
Market orientation: decisions driven by identified customer needs. Product orientation: decisions driven by technical strengths and production capability.
Questions from this topic
Each one with the model answer underneath.
- 1
What type of target audience does a mass market aim to reach?
Model answer
A large target audience, targeting a broad range of consumers rather than a specific segment.
- 2
What kind of products are typically sold in a mass market?
Model answer
Undifferentiated products that are not tailored to specific customer groups.
- 3
How would you describe the sales volumes typically achieved in a mass market?
Model answer
High sales volumes due to the large number of potential customers.
- 4
What characterises profit margins per unit in a mass market?
Model answer
Lower profit margins per unit, offset by the high volume of sales.
- 5
Why are products in mass markets typically standardised?
Model answer
Standardised products allow for economies of scale and appeal to the widest possible range of consumers.
- 6
How would you define a niche market in relation to a larger market?
Model answer
A small, specialised segment of a larger market that focuses on a particular group of customers.
What is inside Levo
Six ways to work the same material.
Meeting Customer Needs revision questions
- What does Meeting Customer Needs cover in Edexcel A-Level Business?
- 3 subtopics: the market, market research and market positioning. Each one has its own page with questions and model answers.
- How is Meeting Customer Needs organised?
- By the Edexcel 9BS0 specification, subtopic by subtopic, so it matches the order you are taught it in.
Every question in Meeting Customer Needs, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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