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Edexcel A-Level Business 9BS0

Meeting Customer Needs

Topic overview The market Market research Market positioning

The Market

Topic overview Demand Supply Markets Price elasticity of demand Income elasticity of demand

Marketing Mix and Strategy

Topic overview Product/service design Branding and promotion Pricing strategies Distribution Marketing strategy

Managing People

Topic overview Approaches to staffing Recruitment, selection and training Organisational design Motivation in theory and practice Leadership

Entrepreneurs and Leaders

Topic overview Role of an entrepreneur Entrepreneurial motives and characteristics Business objectives Forms of business Business choices Moving from entrepreneur to leader

Raising Finance

Topic overview Internal finance External finance Liability Planning

Financial Planning

Topic overview Sales forecasting Sales, revenue and costs Break-even Budgets

Managing Finance

Topic overview Profit Liquidity Business failure

Resource Management

Topic overview Production, productivity and efficiency Capacity utilisation Stock control Quality management

External Influences

Topic overview Economic influences Legislation The competitive environment

Business Objectives and Strategy

Topic overview Corporate objectives Theories of corporate strategy SWOT analysis Impact of external influences

Business Growth

Topic overview Growth Mergers and takeovers Organic growth Reasons for staying small

Decision-Making Techniques

Topic overview Quantitative sales forecasting Investment appraisal Decision trees Critical Path Analysis

Influences on Business Decisions

Topic overview Corporate influences Corporate culture Shareholders versus stakeholders Business ethics

Assessing Competitiveness

Topic overview Interpretation of financial statements Ratio analysis Human resources

Managing Change

Topic overview Causes and effects of change Key factors in change Scenario planning

Globalisation

Topic overview Growing economies International trade and business growth Factors contributing to increased globalisation Protectionism Trading blocs

Global Markets and Business Expansion

Topic overview Conditions that prompt trade Assessment of a country as a market Assessment of a country as a production location Reasons for global mergers or joint ventures Global competitiveness

Global Marketing

Topic overview Marketing Niche markets Cultural/social factors

Global Industries and Companies

Topic overview The impact of MNCs Ethics Controlling MNCs

Influences on Business Decisions

Business ethics

3 things to know
Paper 2 and Paper 3

Overview

Trade-offs between profit and ethics, Corporate Social Responsibility, and the effect of ethical decisions in the short term against the long term.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Evaluation

What are business ethics, and what do they cost a business?

Evaluation

What is Corporate Social Responsibility, and what does it cover?

Key term

According to stakeholder theory, to whom does a business have ethical obligations?

Questions from this subtopic

Each one with the model answer underneath.

1
What is meant by business ethics?
Model answer
The moral principles and values that guide decision-making and behaviour within a business context.
2
Why do strategic decisions often involve trade-offs between profit maximisation and ethics?
Model answer
Pursuing higher profits may conflict with ethical considerations, forcing businesses to choose between financial gain and acting morally.
3
How might ethical strategic decisions affect a business in the short term versus the long term?
Model answer
They may reduce short-term profits but can enhance long-term reputation, customer loyalty and brand value.
4
What risks does a business face when making unethical strategic decisions?
Model answer
Reputational damage, legal penalties and loss of stakeholder trust, despite potential short-term profit gains.
5
What ethical considerations arise from pay and reward decisions?
Model answer
Fairness, transparency and the gap between executive and worker compensation.
6
Give three examples of ethical pay practices.
Model answer
Paying living wages, ensuring equal pay for equal work, and avoiding exploitative wage structures.

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Meeting Customer Needs

The Market

Marketing Mix and Strategy

Managing People

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Net gain = − initial cost.

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Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AGross profit equals revenue minus cost of sales.

BOperating profit equals gross profit minus operating expenses.

CNet profit equals operating profit minus interest and taxation.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Tariff means a tax imposed on imported goods.

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Spot the fault in a statement. The traps are the mistakes students actually make.

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Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

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