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Controversies in Psychology

Controversy: Cultural Bias — applying psychological knowledge to it

  • 3 things to know
  • A2 Unit 3 Section B

Overview

Recall questions on individualism-collectivism dimension.

What you need to know

Answer each one before you reveal it.

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Evaluation

What is alpha bias when the term is applied to culture?

Evaluation

What is cultural relativism, and what is the problem with taking it to an extreme?

Key term

What is beta bias when the term is applied to culture?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Summarise what Bond and Smith (1996) found when they reviewed conformity studies across cultures.

    Model answer

    Their meta-analysis of 133 Asch-type studies from 17 countries found higher conformity in collectivist cultures than in individualist ones.

  2. 2

    Why might describing collectivist samples as showing 'more conformity' be an ethnocentric reading of Bond and Smith's result?

    Model answer

    It scores agreement with the group as a failure of independence, when in a culture that values social harmony the same behaviour is a competence rather than a deficit.

  3. 3

    What is the individualism-collectivism dimension?

    Model answer

    It is a dimension along which cultures vary in whether identity, goals and obligations are defined mainly by the individual or by the group, set out in Hofstede's (1980) work on cultural values.

  4. 4

    What is alpha bias when the term is applied to culture?

    Model answer

    Alpha bias is exaggerating the differences between cultural groups so that they appear fixed and essential; the term comes from Hare-Mustin and Marecek's (1988) analysis of gender bias.

  5. 5

    What is beta bias when the term is applied to culture?

    Model answer

    Beta bias is minimising or ignoring cultural differences, typically by assuming that a theory or norm developed on one population applies to all.

  6. 6

    State the question at the heart of the 'difference or bias' problem.

    Model answer

    It is whether an observed cross-cultural difference reflects a real difference in behaviour or is an artefact of a method that does not carry over to the other culture.

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Psychology Past to Present — The Five Approaches
Contemporary Debates
Principles of Research and Application of Research Methods
Mathematical Requirements for Psychology (Appendix A: AS Unit 2 and A2 Unit 4)

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