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Principles of Research and Application of Research Methods

Location of Research: conducting research on-line

  • 3 things to know
  • AS Unit 2

Overview

Recall questions on conducting research on-line and main sampling weakness of on-line research.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Study

What verification problem does on-line research face?

Evaluation

Which location would suit a study of whether a brief delay affects reaction time, and why?

Key term

What is meant by conducting research on-line?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by conducting research on-line?

    Model answer

    Running the study over the internet, using web-based questionnaires or experiments, or studying what people post and do in online environments.

  2. 2

    Give two practical advantages of on-line research.

    Model answer

    It reaches large and geographically spread samples quickly and cheaply, and responses can be recorded automatically without transcription errors.

  3. 3

    Why might participants answer more honestly on-line?

    Model answer

    Greater anonymity and the absence of a face-to-face interviewer reduce social desirability and the influence of the interviewer's manner.

  4. 4

    What is the main sampling weakness of on-line research?

    Model answer

    Only people with internet access, the necessary skills and an interest in the topic take part, so the sample is unlikely to represent the target population.

  5. 5

    Why is control weak in an on-line study?

    Model answer

    The researcher cannot see the participant's surroundings, so distractions, interruptions and help from other people all go unnoticed.

  6. 6

    What verification problem does on-line research face?

    Model answer

    The researcher cannot confirm who the respondent really is, so age, identity and eligibility may all be misrepresented.

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