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Principles of Research and Application of Research Methods

Participants and Sampling: self-selected sampling and observational sampling techniques

  • 3 things to know
  • AS Unit 2

Overview

Recall questions on self-selected sampling, snowball sampling, event sampling and time sampling.

What you need to know

Answer each one before you reveal it.

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Key term

What is self-selected sampling?

Key term

What is snowball sampling?

Evaluation

Give one strength and one weakness of event sampling.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is self-selected sampling?

    Model answer

    A technique in which participants volunteer themselves in response to an advertisement or a request for help with the research.

  2. 2

    Give one strength and one weakness of self-selected sampling.

    Model answer

    It is easy to arrange and produces willing, committed participants who have clearly consented, but volunteers tend to be more curious and eager to please, so the sample is biased and demand characteristics are more likely.

  3. 3

    What is snowball sampling?

    Model answer

    A technique in which participants already recruited put the researcher in touch with further participants from among their own contacts.

  4. 4

    When is snowball sampling used, and what is its main drawback?

    Model answer

    It is used to reach hidden or hard-to-reach populations, but everyone comes from a single network so the sample is unrepresentative and the researcher loses control over who is recruited.

  5. 5

    What do observational sampling techniques refer to?

    Model answer

    They refer to how an observer decides which moments or which behaviours to record, rather than to how participants are recruited.

  6. 6

    What is event sampling?

    Model answer

    Recording every occurrence of a specified behaviour throughout the whole of the observation period.

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AParticipants volunteer and are already motivated.
BSamples are self-selecting.
CNo convincing placebo version exists.

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