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Brain Science

Hypotheses, sampling, ethics and descriptive statistics

  • 3 things to know
  • AS 4

Overview

Aims and hypotheses, populations and sampling, ethical principles and deception, peer review, correlation, measures of central tendency and spread, bar charts and scattergraphs, and normal and skewed distributions.

What you need to know

Answer each one before you reveal it.

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Key term

What is the difference between an aim and a hypothesis?

Key term

Write a directional and a non-directional hypothesis for a study of whether background music affects recall of a word list.

Key term

What is the difference between a target population and a sample?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the difference between an aim and a hypothesis?

    Model answer

    An aim is a general statement of what a study sets out to investigate. A hypothesis is a precise, testable prediction of what the study will find.

  2. 2

    Write a directional and a non-directional hypothesis for a study of whether background music affects recall of a word list.

    Model answer

    A directional hypothesis would be that participants learning in silence recall more words than those learning with music. A non-directional hypothesis would be that background music affects the number of words recalled.

  3. 3

    What is the difference between a target population and a sample?

    Model answer

    The target population is the whole group a researcher wants to draw conclusions about. A sample is the smaller group actually studied, which should represent the population so findings can be generalised.

  4. 4

    How is a random sample selected, and why is it valued?

    Model answer

    Every member of the target population is given an equal chance of selection, for example by drawing names from a full list. Random selection gives the least biased sample, although it can be hard to achieve.

  5. 5

    Why might opportunity and volunteer samples be biased?

    Model answer

    An opportunity sample takes whoever is available, such as students in a canteen, who may not represent the population. A volunteer sample attracts helpful, motivated people who may behave differently from others.

  6. 6

    What are the four ethical principles of the British Psychological Society's code of ethics?

    Model answer

    The four principles are respect, competence, responsibility and integrity. Research ethics committees use the code to weigh a study's costs to participants against its benefits.

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