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Product Analysis and Design Communication

Creativity, innovation and sustainability in design

  • 3 things to know
  • AS 1 Paper 1

Overview

Creativity and flair, invention against innovation, the Anglepoise lamp, generating and modelling ideas, design fixation, product reviews, sustainability and the circular economy.

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Answer each one before you reveal it.

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Key term

What is creativity in design?

Key term

What is meant by design flair?

Key term

Explain the difference between invention and innovation.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is creativity in design?

    Model answer

    Creativity is the ability to produce ideas that are both original and useful. A creative designer connects ideas from different fields to solve a problem.

  2. 2

    What is meant by design flair?

    Model answer

    Design flair is a natural talent for producing ideas that are distinctive, elegant and memorable. Flair shows in bold forms, clever details and confident presentation.

  3. 3

    Explain the difference between invention and innovation.

    Model answer

    Invention is creating a new device or process for the first time. Innovation is turning an idea into a successful product or improvement that people adopt.

  4. 4

    Explain why the Anglepoise lamp is regarded as an innovative design.

    Model answer

    The Anglepoise lamp, designed by George Carwardine in the 1930s, balances its jointed arm with springs. The lamp holds any position without locking screws, which made adjustable task lighting simple.

  5. 5

    Why is producing a large number of ideas important early in the design process?

    Model answer

    A large number of ideas raises the chance of finding one that is original and workable. Early judgement narrows thinking to the most obvious solutions.

  6. 6

    How can quick three-dimensional models help to generate ideas, not just test them?

    Model answer

    Quick card, wire or clay models let a designer explore forms by hand. Handling a material often suggests shapes that are hard to imagine on paper.

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