CCEA A-Level Technology and Design 8900
Material Selection and Wood
Metals
Plastics
Composite and Emerging Materials
Processing Materials
Product Analysis and Design Communication
Design for Manufacture, Quality and Safety
Electronic Control SystemsOption A
Microelectronic Control SystemsOption A
Mechanical and Pneumatic ComponentsOption B
Mechanical and Pneumatic SystemsOption B
Designing and Manufacturing ProductsOption C
Product Design in Industry and SocietyOption C
Product Development
Product and System Design and Manufacture
Product Design in Industry and Society
Market pull, technology push and market strategy
- 3 things to know
- A2 1
Overview
Market research and test marketing, needs and demands, market pull and technology push, radical and incremental products, and market penetration, development and diversification.
What you need to know
Answer each one before you reveal it.
How does test marketing reduce the risk of a product launch?
What is the difference between a need and a demand?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Give three methods of market research a company might use before launching a product.
Model answer
A company might run online surveys, hold focus groups and analyse sales data for similar products. Each method helps to gauge likely demand.
- 2
How does test marketing reduce the risk of a product launch?
Model answer
Test marketing launches a product in one small region before a national launch. Sales and feedback reveal problems while changes are still affordable.
- 3
What is the difference between a need and a demand?
Model answer
A need is something people require, such as keeping warm or communicating. A demand is a want backed by the willingness and ability to pay for a particular product.
- 4
How can a designer identify an unmet need?
Model answer
Unmet needs show up where users improvise their own fixes, complain or struggle. Observation and complaint records reveal these gaps.
- 5
Why do new products arise?
Model answer
New products arise from changing consumer needs, new technology, competition, legislation and falling sales of older products. Each change creates an opportunity for a new design.
- 6
What is market pull?
Model answer
Market pull is when a new product is developed in response to demand from consumers. Market research identifies the need, and the design meets it.
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