CCEA A-Level Technology and Design 8900
Material Selection and Wood
Metals
Plastics
Composite and Emerging Materials
Processing Materials
Product Analysis and Design Communication
Design for Manufacture, Quality and Safety
Electronic Control SystemsOption A
Microelectronic Control SystemsOption A
Mechanical and Pneumatic ComponentsOption B
Mechanical and Pneumatic SystemsOption B
Designing and Manufacturing ProductsOption C
Product Design in Industry and SocietyOption C
Product Development
Product and System Design and Manufacture
Product Analysis and Design Communication
Target audience, anthropometrics, culture and safety
- 3 things to know
- AS 1 Paper 1
Overview
Market segmentation and marketing constraints, choosing percentiles with a worked clearance, designing beyond the average, cultural and moral issues, and safety in toys and kettles.
What you need to know
Answer each one before you reveal it.
Analyse how a mobile phone designed for older users might differ from one aimed at teenagers.
What are marketing constraints on a product design?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is market segmentation, and why does it help a designer?
Model answer
Market segmentation divides consumers into groups with shared needs, such as age or income bands. A designer can then tailor the features and price of a product to one segment.
- 2
Analyse how a mobile phone designed for older users might differ from one aimed at teenagers.
Model answer
A phone for older users may have large buttons, a loud speaker, high-contrast text and an emergency button. A phone for teenagers prioritises cameras, styling and fast performance for apps.
- 3
What are marketing constraints on a product design?
Model answer
Marketing constraints are limits set by the market, such as the price customers will pay, rival products and brand image. A design must also suit how it will be sold and promoted.
- 4
How does a target selling price constrain a designer?
Model answer
The selling price fixes the maximum manufacturing cost once profit and retail margins are allowed for. Materials, processes and features must fit within that cost.
- 5
How are ergonomics and anthropometrics applied together when redesigning a computer mouse?
Model answer
Anthropometric data on hand length and breadth sets the size range of the mouse. Ergonomic principles then shape it so the wrist rests in a neutral position, reducing strain.
- 6
Which percentile would you use to set the height of a doorway, and why?
Model answer
The 95th percentile standing height is used, with an allowance for shoes and headwear. Almost all users can then pass through without stooping.
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