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Product and System Design and Manufacture

Clients, end users and design briefs

  • 3 things to know
  • A2 2

Overview

Clients and end users, consultation, identifying genuine needs, design briefs, product-systems with energy and control, input, process and output, user personas and inclusive design.

What you need to know

Answer each one before you reveal it.

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Key term

What is a design brief, and what should a good one include?

Key term

Who are the client and the end user in product design, and how can they differ?

Key term

What is a client in product design?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a client in product design?

    Model answer

    A client is the person or organisation a designer works for, who sets the need and approves the solution. A client may be different from the end user of the product.

  2. 2

    What is an end user?

    Model answer

    An end user is the person who will actually use the finished product. A stair-lift controller has an elderly homeowner as its end user, even if a care provider is the client.

  3. 3

    Why must a designer consult the client throughout a project?

    Model answer

    Regular consultation keeps the design matched to the client's real needs. Early feedback avoids costly changes late in development.

  4. 4

    How can a designer identify a genuine problem or need?

    Model answer

    A designer can observe people, interview potential users and study how existing products fail them. A genuine need is one that real users confirm, not one the designer assumes.

  5. 5

    What is a design brief?

    Model answer

    A design brief is a short statement of the problem, the intended users and what the product must achieve. The brief sets the direction for research and ideas.

  6. 6

    What should a good design brief include?

    Model answer

    A good design brief names the problem, the client or end user and the context of use. A good brief also states any major constraints without prescribing a solution.

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