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Research Skills

Questionnaires and interviews

  • 3 things to know
  • A2 2

Overview

Open and closed questions, rating scales, leading and double questions, questionnaire layout, online surveys, structured and unstructured interviews, interviewer bias and social desirability.

What you need to know

Answer each one before you reveal it.

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Key term

What is a questionnaire?

Key term

What is the difference between an open and a closed question?

Evaluation

Give one strength and one weakness of closed questions.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a questionnaire?

    Model answer

    A questionnaire is a set of written questions answered by respondents on paper or online. Questionnaires can collect data from many people quickly and cheaply.

  2. 2

    What is the difference between an open and a closed question?

    Model answer

    A closed question offers a fixed set of answers, such as yes or no. An open question lets respondents answer freely in their own words.

  3. 3

    Give one strength and one weakness of closed questions.

    Model answer

    Closed questions are quick to answer and easy to turn into percentages and graphs. Closed questions can force respondents into answers that do not match their real view.

  4. 4

    Give one strength and one weakness of open questions.

    Model answer

    Open questions give detailed qualitative answers that explain people's reasons. Open answers take longer to analyse and are hard to compare across respondents.

  5. 5

    What is a rating scale in a questionnaire?

    Model answer

    A rating scale asks respondents to score an item along a range, such as 1 to 5. A Likert scale measures agreement from strongly agree to strongly disagree.

  6. 6

    What is a leading question, and why should it be avoided?

    Model answer

    A leading question pushes the respondent towards a particular answer. Asking "Don't you agree that fast food is unhealthy?" produces biased data.

Other ways to work this

The same content, four other ways.

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Six ways to work the same material.

1Closed book
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The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Protein
Fat
Carbohydrate
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Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Nicotine also blood vessels.
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Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AThe man's intake is 75% of the RNI.
BThe working is 30 ÷ 40 × 100 = 75%.
CThe intake is well above the LRNI.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Overweight means an adult BMI from 25 up to 29.9.
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Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

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Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Research Skills, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

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