CCEA A-Level Nutrition and Food Science 3310
Protein
Fat
Carbohydrate
Vitamins
Minerals
Water and Other Fluids
Nutrition Through Life
Eating Patterns
Energy and Energy Balance
Overweight and Obesity
Cardiovascular Disease
Cancer
Type 2 Diabetes
Alcohol
Physical Activity
Food Security and Food PovertyOption A
Food SustainabilityOption A
Food WasteOption A
Changing Consumer BehaviourOption A
Food Safety Through the Food ChainOption B
Microbiological ContaminationOption B
Chemical ContaminationOption B
Food AdditivesOption B
Food AllergensOption B
Food Safety Controls and LegislationOption B
Research Skills
Questionnaires and interviews
- 3 things to know
- A2 2
Overview
Open and closed questions, rating scales, leading and double questions, questionnaire layout, online surveys, structured and unstructured interviews, interviewer bias and social desirability.
What you need to know
Answer each one before you reveal it.
What is the difference between an open and a closed question?
Give one strength and one weakness of closed questions.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is a questionnaire?
Model answer
A questionnaire is a set of written questions answered by respondents on paper or online. Questionnaires can collect data from many people quickly and cheaply.
- 2
What is the difference between an open and a closed question?
Model answer
A closed question offers a fixed set of answers, such as yes or no. An open question lets respondents answer freely in their own words.
- 3
Give one strength and one weakness of closed questions.
Model answer
Closed questions are quick to answer and easy to turn into percentages and graphs. Closed questions can force respondents into answers that do not match their real view.
- 4
Give one strength and one weakness of open questions.
Model answer
Open questions give detailed qualitative answers that explain people's reasons. Open answers take longer to analyse and are hard to compare across respondents.
- 5
What is a rating scale in a questionnaire?
Model answer
A rating scale asks respondents to score an item along a range, such as 1 to 5. A Likert scale measures agreement from strongly agree to strongly disagree.
- 6
What is a leading question, and why should it be avoided?
Model answer
A leading question pushes the respondent towards a particular answer. Asking "Don't you agree that fast food is unhealthy?" produces biased data.
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