levo
Log inStart

Advertising and Marketing

Historical contexts: sixty years of advertising change

  • 3 things to know
  • Component 1

Overview

British advertising from the 1950s to the pandemic: the arrival of commercial television, the codes and the rules on stereotypes, digital distribution, and the audience's changing role.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What economic context shaped 1950s advertising?

Numbers

When did commercial television advertising begin in Britain?

Key term

What was the significance of women's magazines to 1950s advertising?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What economic context shaped 1950s advertising?

    Model answer

    Post-war prosperity brought rising real incomes and mass ownership of domestic appliances. Manufacturers competed hard for a rapidly expanding consumer market.

  2. 2

    When did commercial television advertising begin in Britain?

    Model answer

    Commercial television advertising began in Britain with ITV in 1955. The new medium quickly rivalled print for advertising revenue.

  3. 3

    What was the significance of women's magazines to 1950s advertising?

    Model answer

    Women's magazines gave advertisers direct access to the household's main purchaser. Placement beside domestic editorial reinforced the advertisement's assumptions.

  4. 4

    What changed in advertising regulation in 1962?

    Model answer

    The Advertising Standards Authority was established in 1962 to oversee industry self-regulation. Advertisers accepted a code rather than face statutory control.

  5. 5

    What does the CAP Code require of advertisements?

    Model answer

    The CAP Code requires advertisements to be legal, decent, honest and truthful. The code also sets rules on harm, offence and misleading claims.

  6. 6

    What rule on gender stereotypes did the ASA introduce in 2019?

    Model answer

    The ASA banned advertisements featuring gender stereotypes likely to cause harm or serious offence. The rule addresses the kind of imagery 1950s advertising made routine.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

See a huge jump in your memorisation

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Media Language
Media Representations
Media Industries
Media Audiences

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Jean made that argument.
BaudrillardBarthesHall

Blank Blitz consolidates the facts

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AWoman's Hour began on the BBC Light Programme in 1946.
BThe Light Programme became Radio 2 in 1967.
CThe programme moved to Radio 4 in 1973.

Build It trains answer structure

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

A loot box gives a randomised reward.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Advertising and Marketing, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a monthSee how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.