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Film Industries and Marketing

Black Panther: production and the Marvel blockbuster model

  • 3 things to know
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Overview

Budget, box office, casting and awards for a Marvel blockbuster, and what its shared universe, studio ownership and release date show about minimising commercial risk.

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Answer each one before you reveal it.

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Key term

Give the director, the production budget and the worldwide box office of Black Panther.

Key term

Who directed Black Panther, and which studio produced it?

Key term

Roughly what was Black Panther's production budget?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Who directed Black Panther, and which studio produced it?

    Model answer

    Ryan Coogler directed Black Panther. Marvel Studios produced the film for the Walt Disney Company.

  2. 2

    Roughly what was Black Panther's production budget?

    Model answer

    Black Panther's production budget was around two hundred million dollars. Marketing costs were additional to that figure.

  3. 3

    Approximately how much did Black Panther take at the worldwide box office?

    Model answer

    Black Panther took around 1.3 billion dollars worldwide. North America supplied roughly half of that total.

  4. 4

    Where was Black Panther filmed?

    Model answer

    Principal photography took place in Atlanta, with location work in South Korea. Studio facilities and state tax incentives drew the production to Atlanta.

  5. 5

    How does Black Panther fit into the Marvel Cinematic Universe?

    Model answer

    Black Panther is one instalment of a continuing shared universe. The central character had already appeared in an earlier Marvel film.

  6. 6

    Explain how the shared universe reduces Marvel's commercial risk.

    Model answer

    Each film introduces characters who carry audiences into the next. Familiarity guarantees an opening audience before any review appears.

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