Eduqas A-Level Media Studies A680QS
Media Language
Media Representations
Media Industries
Media Audiences
Contexts of Media
Newspapers
Advertising and Marketing
Music Video
Radio
Video Games
Film Industries and Marketing
Television in the Global Age
Magazines: Mainstream and Alternative
Media in the Online Age
Music Video
Narrative, intertextuality and postmodernism in music video
- 3 things to know
- Component 1
Overview
Andrew Goodwin's three possible relationships between image and lyric, what Goodwin meant by amplification in music video and disjuncture between sound and image.
What you need to know
Answer each one before you reveal it.
Why do many music videos resist Todorov's model?
What did Todorov claim about the way a narrative is resolved?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Summarise Todorov's model of narrative structure.
Model answer
Todorov argues that narratives move from one state of equilibrium to another. A period of disequilibrium separates the two states.
- 2
Why do many music videos resist Todorov's model?
Model answer
A music video often runs too short to establish and then restore equilibrium. Some videos abandon plot altogether in favour of mood or spectacle.
- 3
What did Todorov claim about the way a narrative is resolved?
Model answer
Todorov claims that the manner of a resolution carries ideological significance. A restored order endorses the values that order represents.
- 4
State Andrew Goodwin's three possible relationships between image and lyric.
Model answer
Goodwin identifies illustration, amplification and disjuncture. Illustration shows the lyric, amplification adds meaning and disjuncture contradicts it.
- 5
Explain what Goodwin meant by amplification in music video.
Model answer
Amplification occurs where the visuals add layers of meaning beyond the words. The image enlarges the song rather than simply repeating it.
- 6
Give an example of disjuncture between sound and image.
Model answer
Disjuncture appears where gentle acoustic music is set against violent or unsettling pictures. The clash forces an audience to question the surface of the song.
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