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Magazines: Mainstream and Alternative

Magazine cover codes, layout and design

  • 3 things to know
  • Component 2

Overview

Masthead of a magazine, term plug or puff and how anchorage works on a magazine page.

What you need to know

Answer each one before you reveal it.

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Key term

Name the main elements of a magazine cover and explain what direct address achieves.

Key term

What is the masthead of a magazine?

Key term

How do cover lines work together on a magazine front cover?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the masthead of a magazine?

    Model answer

    The masthead is the magazine's title as it appears at the top of the cover. Typeface and colour turn it into a brand identity recognised at a glance.

  2. 2

    How do cover lines work together on a magazine front cover?

    Model answer

    The main cover line names the lead feature and the smaller ones show the issue's range. Together they promise a browsing reader value for the price.

  3. 3

    Why do mainstream magazine covers usually place a model in direct address?

    Model answer

    Direct address creates a personal relationship between reader and magazine. The model's eye contact invites the reader to identify with the image.

  4. 4

    What does the term plug or puff mean on a magazine cover?

    Model answer

    A plug is a small flash of text or graphic promoting a free gift or special feature. Plugs add perceived value at the point of sale.

  5. 5

    Explain how anchorage works on a magazine page.

    Model answer

    Anchorage is the way a caption or headline fixes one preferred meaning onto an image. Words narrow the many readings a photograph would otherwise allow.

  6. 6

    Define the term mode of address.

    Model answer

    Mode of address is the way a text speaks to its reader. A chatty second-person voice builds intimacy, while a formal voice builds authority.

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AWoman's Hour began on the BBC Light Programme in 1946.
BThe Light Programme became Radio 2 in 1967.
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