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Contexts of Media

Technological change, production, distribution and circulation

  • 3 things to know
  • Components 1 and 2

Overview

Three stages of a media product's life the specification identifies, circulation in a digital context and one way technological change has harmed media producers.

What you need to know

Answer each one before you reveal it.

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Process

Name the three stages a product passes through, and say how digital technology has changed the first two.

Process

Name the three stages of a media product's life the specification identifies.

Key term

How has digital technology changed media production?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Name the three stages of a media product's life the specification identifies.

    Model answer

    The three stages are production, distribution and circulation. Technological change has altered all three.

  2. 2

    How has digital technology changed media production?

    Model answer

    Digital cameras, editing software and home studios cut the cost of making a professional-looking product. Production is no longer confined to institutions with capital.

  3. 3

    How has digital technology changed distribution?

    Model answer

    Distribution no longer requires physical copies, shops or a broadcast slot. A product reaches a global audience directly from the maker.

  4. 4

    What is meant by circulation in a digital context?

    Model answer

    Circulation is the way a product moves between audiences after release, through sharing, recommendation and reposting. Audiences now distribute products themselves.

  5. 5

    Define convergence.

    Model answer

    Convergence is the coming together of previously separate media forms and technologies. A single device now delivers text, audio, video and games.

  6. 6

    Distinguish technological convergence from cultural convergence.

    Model answer

    Technological convergence combines functions in one device or platform. Cultural convergence describes audiences moving content across platforms and participating in its meaning.

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