Bandura and social learning theory

Overview

Bandura's first key idea about the media, bandura's second key idea and bandura's third key idea.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   Which theorist argues that audiences acquire behaviour by modelling what they see in the media?

   Model answer

   Albert Bandura argues this in his work on social learning. Bandura studied how children imitate observed behaviour.

2. 2

   State Bandura's first key idea about the media.

   Model answer

   Bandura holds that media messages can place ideas directly into an audience's mind. Exposure by itself is treated as enough.

3. 3

   State Bandura's second key idea.

   Model answer

   Bandura holds that audiences pick up attitudes, emotional reactions and new ways of behaving by modelling what they see. Observation of a model supplies the behaviour.

4. 4

   State Bandura's third key idea.

   Model answer

   Bandura argues that media representations of transgressive behaviour can lead audiences to imitate it. Violence and physical aggression are his named examples.

5. 5

   What is modelling in Bandura's theory?

   Model answer

   Modelling is the learning of a behaviour by observing another person perform it. The observer copies the model without any direct instruction.

6. 6

   Describe the design of Bandura's Bobo doll study.

   Model answer

   Children watched an adult behave aggressively towards an inflatable doll. The children were then observed alone with the same doll.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.