Thiiird online magazine

Overview

Publication is Thiiird and main content areas of an online magazine of this kind.

What you need to know

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Questions from this subtopic

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1. 1

   What kind of publication is Thiiird?

   Model answer

   Thiiird is an independent London-based magazine and online platform founded by the stylist Rhona Ezuma in 2017. Its print magazine is the core of the brand, alongside a website, a podcast, social media and live events.

2. 2

   Whom does Thiiird represent and address?

   Model answer

   Thiiird centres people of colour and queer, trans and non-binary people, voices under-represented in mainstream British media, and addresses readers who share or support those identities.

3. 3

   Why does Thiiird combine a print magazine with online channels?

   Model answer

   Print gives the brand prestige and a collectable object, sold internationally, while the website, podcast and social media reach a wider audience cheaply and keep readers engaged between print issues.

4. 4

   How does a small independent magazine such as Thiiird keep its costs manageable?

   Model answer

   It relies on a small core team and freelance contributors, publishes print issues infrequently, and uses free platforms such as social media to promote itself, without the backing of a large media institution.

5. 5

   Why does editorial control by the represented community matter?

   Model answer

   Control of a publication decides what is selected and how it is framed. Outsiders no longer define what a group's experience looks like.

6. 6

   Apply Paul Gilroy to Thiiird.

   Model answer

   Gilroy argues that colonial discourses still shape contemporary attitudes to race and ethnicity. Coverage in Thiiird can be read as a direct challenge to those inherited hierarchies.

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