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Media Language

Neale on repetition, difference and genre change

  • 3 things to know
  • Components 1 and 2

Overview

Neale's proposition about repetition and variation and genre changing under industrial pressure.

What you need to know

Answer each one before you reveal it.

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Key term

Which theorist argued that genres are marked by repetition and difference?

Key term

State Neale's proposition about repetition and variation.

Who and when

According to Neale, how do genres develop over time?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Which theorist argued that genres are marked by repetition and difference?

    Model answer

    Steve Neale argued that genres are dominated by repetition but also marked by difference. Variation is essential rather than incidental.

  2. 2

    State Neale's proposition about repetition and variation.

    Model answer

    Neale proposed that a genre is dominated by repetition yet also marked by variation and change. Pure repetition would make a genre unusable.

  3. 3

    According to Neale, how do genres develop over time?

    Model answer

    Neale argued that genres shift over time as they borrow from each other and overlap. Boundaries between them are never fixed.

  4. 4

    What did Neale say about the contexts in which genres exist?

    Model answer

    Neale argued that a genre lives inside particular economic, institutional and industrial conditions. Studios, broadcasters and regulators all shape what it becomes.

  5. 5

    Why is difference necessary to a genre in Neale's account?

    Model answer

    Audiences would abandon a genre that offered nothing new. Difference also gives producers a reason to make the next product.

  6. 6

    How does Neale's third proposition connect media language to media industries?

    Model answer

    Neale ties generic form to the funding, technology and institution behind a product. Budget and platform shape which conventions are affordable.

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