Eduqas A-Level Media Studies A680QS
Media Language
Media Representations
Media Industries
Media Audiences
Contexts of Media
Newspapers
Advertising and Marketing
Music Video
Radio
Video Games
Film Industries and Marketing
Television in the Global Age
Magazines: Mainstream and Alternative
Media in the Online Age
Media Language
Neale on repetition, difference and genre change
- 3 things to know
- Components 1 and 2
Overview
Neale's proposition about repetition and variation and genre changing under industrial pressure.
What you need to know
Answer each one before you reveal it.
State Neale's proposition about repetition and variation.
According to Neale, how do genres develop over time?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Which theorist argued that genres are marked by repetition and difference?
Model answer
Steve Neale argued that genres are dominated by repetition but also marked by difference. Variation is essential rather than incidental.
- 2
State Neale's proposition about repetition and variation.
Model answer
Neale proposed that a genre is dominated by repetition yet also marked by variation and change. Pure repetition would make a genre unusable.
- 3
According to Neale, how do genres develop over time?
Model answer
Neale argued that genres shift over time as they borrow from each other and overlap. Boundaries between them are never fixed.
- 4
What did Neale say about the contexts in which genres exist?
Model answer
Neale argued that a genre lives inside particular economic, institutional and industrial conditions. Studios, broadcasters and regulators all shape what it becomes.
- 5
Why is difference necessary to a genre in Neale's account?
Model answer
Audiences would abandon a genre that offered nothing new. Difference also gives producers a reason to make the next product.
- 6
How does Neale's third proposition connect media language to media industries?
Model answer
Neale ties generic form to the funding, technology and institution behind a product. Budget and platform shape which conventions are affordable.
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