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Media Audiences

Jenkins, fandom and participatory culture

  • 3 things to know
  • Components 1 and 2

Overview

Jenkins's first key idea, jenkins's second key idea and jenkins's third key idea.

What you need to know

Answer each one before you reveal it.

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Key term

Which theorist treats fans as co-creators of a text's meaning?

Key term

State Jenkins's first key idea.

Key term

State Jenkins's second key idea.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Which theorist treats fans as co-creators of a text's meaning?

    Model answer

    Henry Jenkins describes fandom in those terms. Jenkins studies participatory culture and fan production.

  2. 2

    State Jenkins's first key idea.

    Model answer

    Jenkins argues that fans help build and spread the meanings a text carries. Fans add to a text rather than only consuming it.

  3. 3

    State Jenkins's second key idea.

    Model answer

    Jenkins argues that fans take texts and read them in ways no producer authorised. Jenkins calls the practice textual poaching.

  4. 4

    State Jenkins's third key idea.

    Model answer

    Jenkins argues that fans build social and cultural identities by borrowing and inflecting mass culture images. Participatory culture gives fandom a vital social dimension.

  5. 5

    What is textual poaching?

    Model answer

    Textual poaching is the taking of material from a text for the fan's own purposes. Producers do not authorise these uses.

  6. 6

    Where did Jenkins take the idea of poaching from?

    Model answer

    Jenkins adapted the idea from Michel de Certeau's account of everyday reading. Readers were described as poachers moving through someone else's land.

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