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Magazines: Mainstream and Alternative

Vogue (July 1965)

  • 3 things to know
  • Component 2

Overview

High fashion in the year of the London boom: its publisher and editor, aspirational address, the body its photography constructs, and its economics compared with a weekly.

What you need to know

Answer each one before you reveal it.

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Numbers

Who publishes British Vogue, and when did it launch?

Numbers

Who edited British Vogue in 1965?

Key term

What kind of reader did Vogue address in 1965?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Who publishes British Vogue, and when did it launch?

    Model answer

    Condé Nast publishes British Vogue, which launched in 1916. The company runs Vogue editions in many countries.

  2. 2

    Who edited British Vogue in 1965?

    Model answer

    Beatrix Miller edited British Vogue from 1964. Miller's editorship ran for twenty years and covered the whole Swinging London period.

  3. 3

    What kind of reader did Vogue address in 1965?

    Model answer

    Vogue addressed affluent, fashion-literate women with money to spend on couture. Class exclusivity was part of the magazine's appeal.

  4. 4

    How does the Vogue cover differ from a mass-market weekly's?

    Model answer

    Vogue uses an elegant serif masthead, generous white space and very few cover lines. A single high-fashion photograph carries the whole cover.

  5. 5

    What was happening in British fashion and photography in 1965?

    Model answer

    London sat at the centre of a youth-led fashion boom later called the Youthquake. Photographers such as David Bailey made the fashion image itself a subject of interest.

  6. 6

    How does high-fashion photography construct the female body?

    Model answer

    Pose, lighting and cropping arrange the body as an object of aesthetic display. Van Zoonen identifies that display as central to western patriarchal culture.

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