levo
Log inStart

Contexts of Media

Historical change in representation

  • 3 things to know
  • Components 1 and 2

Overview

Criticism made of inspirational portrayals of disabled people and period's structure of feeling.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

How does historical context affect the representations a product offers?

Key term

How were women typically represented in British advertising of the 1950s?

Key term

How has the representation of women in advertising changed since?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How does historical context affect the representations a product offers?

    Model answer

    A product draws on the attitudes available to it at the time of production. Representations that seemed unremarkable then can look plainly prejudiced now.

  2. 2

    How were women typically represented in British advertising of the 1950s?

    Model answer

    Advertisements of the period placed women overwhelmingly in the home, judged by domestic competence and appearance. Paid work outside the home was largely absent.

  3. 3

    How has the representation of women in advertising changed since?

    Model answer

    Women now appear across occupations and are addressed as earners and decision makers. Critics argue that appearance-based judgement has persisted in a different form.

  4. 4

    How has the representation of disabled people in the media changed?

    Model answer

    Earlier portrayals concentrated on pity, dependence or menace. Recent campaigns have foregrounded athleticism and capability, which has itself been criticised.

  5. 5

    What is the criticism made of inspirational portrayals of disabled people?

    Model answer

    Critics argue that celebrating exceptional achievement sets a standard most disabled people cannot meet. Ordinary lives and structural barriers go unshown.

  6. 6

    How has the representation of ethnicity in British media changed since the 1960s?

    Model answer

    Minority ethnic groups were largely absent or narrowly typed in the 1960s. Presence has increased, while critics point to persistent narrowness in the roles offered.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Media Language
Media Representations
Media Industries
Media Audiences

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Jean made that argument.
BaudrillardBarthesHall

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AWoman's Hour began on the BBC Light Programme in 1946.
BThe Light Programme became Radio 2 in 1967.
CThe programme moved to Radio 4 in 1973.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

A loot box gives a randomised reward.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Contexts of Media, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a monthSee how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.