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Media Industries

Livingstone and Lunt on citizens and consumers

  • 3 things to know
  • Components 1 and 2

Overview

Livingstone and Lunt's first key idea, furthering the interests of citizens and furthering the interests of consumers.

What you need to know

Answer each one before you reveal it.

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Key term

Which theorists analyse the tension between citizens and consumers in UK regulation?

Key term

State Livingstone and Lunt's first key idea.

Key term

What does furthering the interests of citizens mean in this theory?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Which theorists analyse the tension between citizens and consumers in UK regulation?

    Model answer

    Sonia Livingstone and Peter Lunt developed this account of media regulation. Livingstone and Lunt examined the creation and work of Ofcom.

  2. 2

    State Livingstone and Lunt's first key idea.

    Model answer

    Livingstone and Lunt argue that recent UK regulation contains a struggle between citizen and consumer interests. Regulators are asked to serve both at once.

  3. 3

    What does furthering the interests of citizens mean in this theory?

    Model answer

    Citizen interests are served by protection from harmful or offensive material. Rules on taste, decency, accuracy and impartiality answer to the citizen.

  4. 4

    What does furthering the interests of consumers mean in this theory?

    Model answer

    Consumer interests are served by choice, value for money and market competition. Regulation that lowers prices or widens choice answers to the consumer.

  5. 5

    Why can the two interests conflict?

    Model answer

    Protecting citizens can mean restricting what may be shown or sold. Widening consumer choice can mean allowing material that some audiences find harmful.

  6. 6

    State Livingstone and Lunt's second key idea.

    Model answer

    Livingstone and Lunt argue that traditional approaches to regulation are now at risk. Global corporations, convergent technology and digital distribution have outgrown national regulators.

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