Eduqas A-Level Media Studies A680QS
Media Language
Media Representations
Media Industries
Media Audiences
Contexts of Media
Newspapers
Advertising and Marketing
Music Video
Radio
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Film Industries and Marketing
Television in the Global Age
Magazines: Mainstream and Alternative
Media in the Online Age
Media Industries
Livingstone and Lunt on citizens and consumers
- 3 things to know
- Components 1 and 2
Overview
Livingstone and Lunt's first key idea, furthering the interests of citizens and furthering the interests of consumers.
What you need to know
Answer each one before you reveal it.
State Livingstone and Lunt's first key idea.
What does furthering the interests of citizens mean in this theory?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Which theorists analyse the tension between citizens and consumers in UK regulation?
Model answer
Sonia Livingstone and Peter Lunt developed this account of media regulation. Livingstone and Lunt examined the creation and work of Ofcom.
- 2
State Livingstone and Lunt's first key idea.
Model answer
Livingstone and Lunt argue that recent UK regulation contains a struggle between citizen and consumer interests. Regulators are asked to serve both at once.
- 3
What does furthering the interests of citizens mean in this theory?
Model answer
Citizen interests are served by protection from harmful or offensive material. Rules on taste, decency, accuracy and impartiality answer to the citizen.
- 4
What does furthering the interests of consumers mean in this theory?
Model answer
Consumer interests are served by choice, value for money and market competition. Regulation that lowers prices or widens choice answers to the consumer.
- 5
Why can the two interests conflict?
Model answer
Protecting citizens can mean restricting what may be shown or sold. Widening consumer choice can mean allowing material that some audiences find harmful.
- 6
State Livingstone and Lunt's second key idea.
Model answer
Livingstone and Lunt argue that traditional approaches to regulation are now at risk. Global corporations, convergent technology and digital distribution have outgrown national regulators.
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