levo
Log inStart

Magazines: Mainstream and Alternative

Adbusters (May/June 2016)

  • 3 things to know
  • Component 2

Overview

An advertising-free magazine built on culture jamming and subvertisements: the campaigns it launched, how it pays for itself, its readers, and the criticisms made of it.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Numbers

Give the publisher, the founders and the central technique of Adbusters.

Key term

Who publishes Adbusters, and where?

Numbers

When and by whom was Adbusters founded?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Who publishes Adbusters, and where?

    Model answer

    The Adbusters Media Foundation publishes the magazine from Vancouver in Canada. The foundation is a not-for-profit organisation rather than a commercial publisher.

  2. 2

    When and by whom was Adbusters founded?

    Model answer

    Kalle Lasn and Bill Schmalz founded Adbusters in 1989. The founders came from documentary film-making and began by attacking advertising's claims.

  3. 3

    What is culture jamming?

    Model answer

    Culture jamming is the subversion of commercial media using its own visual language. Activists rework advertisements so that a brand's message is turned against itself.

  4. 4

    What is a subvertisement?

    Model answer

    A subvertisement is a spoof advertisement that mimics a real campaign in order to criticise it. Adbusters is best known for exactly this technique.

  5. 5

    Which two campaigns is Adbusters known for promoting?

    Model answer

    Adbusters is known for promoting Buy Nothing Day, started by the artist Ted Dave in 1992, and TV Turnoff Week. Each campaign asks readers to withdraw from consumption for a set period.

  6. 6

    What role did Adbusters play in 2011?

    Model answer

    Adbusters issued the original call for the Occupy Wall Street protest in 2011. A poster and a hashtag from the magazine helped set that movement in motion.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Media Language
Media Representations
Media Industries
Media Audiences

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Jean made that argument.
BaudrillardBarthesHall

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AWoman's Hour began on the BBC Light Programme in 1946.
BThe Light Programme became Radio 2 in 1967.
CThe programme moved to Radio 4 in 1973.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

A loot box gives a randomised reward.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Magazines: Mainstream and Alternative, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a monthSee how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.