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Music Video

Gender, objectification and performativity in music video

  • 3 things to know
  • Component 1

Overview

How camerawork can objectify a performer, male gaze and how a music video might offer a countertype of femininity.

What you need to know

Answer each one before you reveal it.

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Evaluation

Summarise van Zoonen's argument about gender and discourse.

Key term

What does van Zoonen identify as a core element of western patriarchal culture?

Key term

How does van Zoonen say the coding of the male body differs from the female?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Summarise van Zoonen's argument about gender and discourse.

    Model answer

    Liesbet van Zoonen argues that gender is constructed through discourse rather than fixed by biology. The meanings of masculinity and femininity shift with culture and history.

  2. 2

    What does van Zoonen identify as a core element of western patriarchal culture?

    Model answer

    Liesbet van Zoonen names the exhibition of the female body for the viewer's look. Objectification of that kind is treated as central rather than incidental.

  3. 3

    How does van Zoonen say the coding of the male body differs from the female?

    Model answer

    Liesbet van Zoonen argues that mainstream codes construct the male body as active and powerful. The female body is more often framed as passive and available.

  4. 4

    Explain how camerawork can objectify a performer.

    Model answer

    Camerawork that fragments a body shows parts rather than a whole person. A lingering frame invites the viewer to look rather than to listen.

  5. 5

    What is meant by the male gaze?

    Model answer

    The male gaze describes a way of looking that positions the spectator as male. Women appear on screen primarily as objects of that look.

  6. 6

    Summarise bell hooks's definition of feminism.

    Model answer

    Feminism for bell hooks is a struggle to end sexist and patriarchal oppression. The target is the whole ideology of domination rather than one gender.

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