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Contexts of Media

Representing minority groups and products made by them

  • 3 things to know
  • Components 1 and 2

Overview

Under-representation, symbolic annihilation, counter-types and tokenism; who controls a group's own image, what niche publishing and online distribution changed, and how audiences resist.

What you need to know

Answer each one before you reveal it.

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Key term

Why does the specification require study of products aimed at or produced by minority groups?

Key term

Why is under-representation treated as a context rather than a mistake?

Process

How does symbolic annihilation connect to who works in the media?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Why does the specification require study of products aimed at or produced by minority groups?

    Model answer

    Products made by a group show representation from the inside rather than from outside. The contrast exposes the choices mainstream products make.

  2. 2

    Why is under-representation treated as a context rather than a mistake?

    Model answer

    The pattern follows from who owns, commissions and staffs the media. Individual choices sit inside those structures.

  3. 3

    How does symbolic annihilation connect to who works in the media?

    Model answer

    Groups absent from production tend to be absent or trivialised on screen. Changing the workforce is one route to changing the representation.

  4. 4

    Distinguish a stereotype from a representation.

    Model answer

    A representation is any constructed portrayal of a group or place. A stereotype is a simplified, repeated portrayal that reduces the group to a few fixed traits.

  5. 5

    Are stereotypes always negative? Give a reason.

    Model answer

    Stereotypes are not always hostile, and some are apparently flattering. Every stereotype still reduces a varied group to a single expected pattern.

  6. 6

    What is a counter-type?

    Model answer

    A counter-type is a representation that deliberately contradicts an established stereotype. Its force depends on the audience recognising the stereotype it opposes.

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Media Language
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AWoman's Hour began on the BBC Light Programme in 1946.
BThe Light Programme became Radio 2 in 1967.
CThe programme moved to Radio 4 in 1973.

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