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Magazines: Mainstream and Alternative

Huck (February/March 2016)

  • 3 things to know
  • Component 2

Overview

An independent title built on documentary photography and radical culture: its design, its funding, its specialised global readership, and the criticisms of its position.

What you need to know

Answer each one before you reveal it.

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Numbers

Who publishes Huck, and when did it launch?

Key term

What subject matter defines Huck?

Key term

What does Huck mean by radical culture?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Who publishes Huck, and when did it launch?

    Model answer

    TCO London publishes Huck, which launched in 2006. The same independent company also publishes the film magazine Little White Lies.

  2. 2

    What subject matter defines Huck?

    Model answer

    Huck covers surf, skate and street culture alongside activism and independent music. Long-form reporting on people living outside the mainstream is the magazine's core.

  3. 3

    What does Huck mean by radical culture?

    Model answer

    Radical culture in Huck means people who make their own rules and resist the mainstream. Profiles celebrate independence, craft and political commitment.

  4. 4

    How does the design of Huck signal independence?

    Model answer

    Huck uses heavy uncoated paper, restrained cover lines and large documentary photographs. Production values borrow from art books rather than from newsstand weeklies.

  5. 5

    Why does Huck use documentary photography so heavily?

    Model answer

    Documentary images make a claim to authenticity and lived experience. Photography also suits a readership that values craft and visual culture.

  6. 6

    How is Huck funded?

    Model answer

    A high cover price, subscriptions and advertising from niche brands fund Huck. Commercial and branded-content work by the parent company supports the title as well.

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