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Media Representations

Gauntlett, identity and pick-and-mix media resources

  • 3 things to know
  • Components 1 and 2

Overview

Gauntlett's first proposition and gauntlett's argument about how media messages have changed.

What you need to know

Answer each one before you reveal it.

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Key term

Which theorist argues that the media give us tools for constructing identity?

Key term

State Gauntlett's first proposition.

Evaluation

State Gauntlett's argument about how media messages have changed.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Which theorist argues that the media give us tools for constructing identity?

    Model answer

    David Gauntlett makes that argument. Gauntlett treats media as resources rather than as instructions.

  2. 2

    State Gauntlett's first proposition.

    Model answer

    Gauntlett argued that the media provide tools or resources we use to construct our identities. Audiences build a self from the material available.

  3. 3

    State Gauntlett's argument about how media messages have changed.

    Model answer

    Gauntlett argued that past media conveyed singular messages about ideal male and female identities. Media today offer a wider range of stars and characters to choose from.

  4. 4

    What does pick-and-mix mean in Gauntlett's account?

    Model answer

    Audiences select different ideas from different figures rather than copying one model. Identity becomes an assembly rather than an inheritance.

  5. 5

    How does Gauntlett's view of the audience differ from an effects model?

    Model answer

    An effects model treats audiences as passive recipients of influence. Gauntlett treats them as active builders of their own identity.

  6. 6

    How do social media platforms illustrate Gauntlett's theory?

    Model answer

    Users assemble a public identity from images, references and affiliations. Platforms supply the tools and the audience does the constructing.

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