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Television in the Global Age

Streaming services and the changing distribution of television

  • 3 things to know
  • Component 2

Overview

How viewing data shapes commissioning at a streaming service, one way an algorithmic recommendation system affects what audiences watch and long tail.

What you need to know

Answer each one before you reveal it.

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Key term

What does SVOD stand for, and how do a box set release and a weekly release differ?

Key term

What does SVOD stand for, and what does it describe?

Key term

How does a box set release differ from weekly scheduling?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does SVOD stand for, and what does it describe?

    Model answer

    SVOD stands for subscription video on demand. Subscribers pay a regular fee for unlimited access to a library of programmes.

  2. 2

    How does a box set release differ from weekly scheduling?

    Model answer

    A box set release puts every episode online at once so viewers choose their own pace. Weekly scheduling releases one episode at a time and builds anticipation between them.

  3. 3

    Give one advantage to a producer of the weekly release model.

    Model answer

    Weekly release keeps a drama in the conversation for two or three months rather than one weekend. Reviews and social media talk build across the run.

  4. 4

    Explain how viewing data shapes commissioning at a streaming service.

    Model answer

    A streaming service records what every subscriber watches, pauses and abandons. Commissioners use those patterns to decide which genres and performers to invest in next.

  5. 5

    What is meant by 'windowing' in television distribution?

    Model answer

    The practice of windowing releases a programme on one platform at a time, in an order that maximises revenue. A broadcast run may be followed by a box set, then by an overseas sale.

  6. 6

    Why do streaming services release a series worldwide on the same day?

    Model answer

    A simultaneous global release stops piracy and spoilers spreading ahead of a territory's launch. Marketing can also run as a single worldwide campaign.

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AWoman's Hour began on the BBC Light Programme in 1946.
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