Film Industries and Marketing

What Film Industries and Marketing covers

Film Industries and Marketing is examined in Component 1, Media Products, Industries and Audiences. It covers production in the film industry, distribution and release strategies, exhibition, box office and the cinema audience, film funding, budgets and public subsidy, conglomerate ownership, integration and diversification, the independent and specialised film sector, film marketing across convergent platforms, regulation, classification and the film industry, black Panther: production and the Marvel blockbuster model, marketing and distributing Black Panther, I, Daniel Blake: independent production and funding and marketing and distributing I, Daniel Blake.

The 12 subtopics

Each one has its own page.

• Production in the film industryThree main stages of making a feature film, above-the-line and below-the-line costs and what is meant by a studio system in film production.Open →
• Distribution and release strategiesSaturation release, platform release and release 'window.Open →
• Exhibition, box office and the cinema audienceThree largest cinema chains in the UK, premium formats and event cinema.Open →
• Film funding, budgets and public subsidyThree sources of finance for a low-budget British film, film tax relief and cultural test.Open →
• Conglomerate ownership, integration and diversificationVertical integration in the film industry, vertical integration in the modern film industry and horizontal integration in the film industry.Open →
• The independent and specialised film sectorIndependent film, specialised film and social realism in British cinema.Open →
• Film marketing across convergent platformsTeaser trailer for a film, viral marketing and role of a merchandising tie-in.Open →
• Regulation, classification and the film industryBBFC's main age categories, livingstone and Lunt and role of copyright in the film industry.Open →
• Black Panther: production and the Marvel blockbuster modelBudget, box office, casting and awards for a Marvel blockbuster, and what its shared universe, studio ownership and release date show about minimising commercial risk.Open →
• Marketing and distributing Black PantherRelease strategy did Black Panther use and how awards campaigning extended the film's commercial life.Open →
• I, Daniel Blake: independent production and fundingThree funders of I, Daniel Blake and film's central situation.Open →
• Marketing and distributing I, Daniel BlakeHow a low-budget British film reached audiences: a festival win, a slow release, political controversy, word of mouth and social media, set against a blockbuster campaign.Open →

What you need to know

Answer each one before you reveal it.

Take Film Industries and Marketing further

The same content, four other ways.

Commonly confused

Pairs that lose marks when they are blurred together.

• Distribution vs Exhibition

  Distribution: supplying films to venues and platforms. Exhibition: the showing of them to a paying public.

• Green-light vs Pre-sale

  Green-light: the decision to commit money to a film. Pre-sale: a rights contract used to raise the money.

• Saturation release vs Platform release

  Saturation release: a release opening on a very large number of screens at once. Platform release: A release starting on few screens and expanding on word of mouth.

Questions from this topic

Each one with the model answer underneath.

1. 1

   What are the three main stages of making a feature film?

   Model answer

   Pre-production, production and post-production are the three stages. Development precedes them, when the script and the finance are assembled.

2. 2

   What happens during a film's development stage?

   Model answer

   Development covers the script, the attachment of a director and cast, and the raising of finance. Most projects never leave this stage.

3. 3

   What is meant by 'green-lighting' a film?

   Model answer

   Green-lighting is the decision by a studio or financier to commit the money and begin production. A budget and a release slot follow that decision.

4. 4

   Distinguish between above-the-line and below-the-line costs.

   Model answer

   Above-the-line costs cover the creative talent, such as the writer, director, producer and lead cast. Below-the-line costs cover crew, equipment, locations and post-production.

5. 5

   What does a producer do on a feature film?

   Model answer

   A producer assembles the finance, the script and the key personnel and oversees the whole production. Delivery on schedule and on budget is the producer's responsibility.

6. 6

   Explain what is meant by a studio system in film production.

   Model answer

   A studio system concentrates production, distribution and the contracting of talent within one company. Hollywood operated in this way for decades.

What is inside Levo

Six ways to work the same material.

Film Industries and Marketing revision questions

What does Film Industries and Marketing cover in Eduqas A-Level Media Studies?

12 subtopics: production in the film industry, distribution and release strategies, exhibition, box office and the cinema audience, film funding, budgets and public subsidy, conglomerate ownership, integration and diversification, the independent and specialised film sector, film marketing across convergent platforms, regulation, classification and the film industry, black panther: production and the marvel blockbuster model, marketing and distributing black panther, i, daniel blake: independent production and funding and marketing and distributing i, daniel blake. Each one has its own page with questions and model answers.

How is Film Industries and Marketing organised?

By the Eduqas A680QS specification, subtopic by subtopic, so it matches the order you are taught it in.