OCR A-Level Geography H481
Coastal Landscapes
Glaciated Landscapes
Dryland Landscapes
Earth’s Life Support Systems
Changing Spaces; Making Places
Trade in the Contemporary World
Global Migration
Human Rights
Power and Borders
Climate Change
Disease Dilemmas
Exploring Oceans
Future of Food
Hazardous Earth
Geographical Skills
Changing Spaces; Making Places
Placemaking and the marketing of places to investors
- 3 things to know
- Component 02
Overview
Recall questions on placemaking and inward investment, what place-marketing campaigns emphasise, Glasgow's Miles Better campaign, major events and place brands, freeports, combined authorities and local enterprise partnerships, the Northern Powerhouse, and why place marketing may be zero-sum or fail existing residents.
What you need to know
Answer each one before you reveal it.
What is a place brand?
Explain why place marketing can be criticised as a zero-sum activity.
Questions from this subtopic
Each one with the model answer underneath.
- 1
Define placemaking.
Model answer
Placemaking is the deliberate shaping of a place's physical form, uses and image by planners, governments, businesses and communities in order to create a particular meaning and experience.
- 2
Why do governments and organisations market places to the outside world?
Model answer
To attract inward investment, firms, skilled workers, students and visitors, and so to raise employment, incomes and tax revenue.
- 3
What is meant by inward investment?
Model answer
Inward investment is money invested in a place by firms or organisations based elsewhere, typically in new premises, plant or infrastructure.
- 4
Name four things a place-marketing campaign typically emphasises.
Model answer
Skilled labour and universities, transport and digital connectivity, available sites and financial incentives, and quality of life and culture.
- 5
Give an example of a place slogan that set out to change a city's image.
Model answer
Glasgow's Miles Better campaign, launched in 1983, aimed to replace the city's reputation for industrial decline and deprivation with one of culture and welcome.
- 6
How does hosting a major event serve as place marketing?
Model answer
The event guarantees international media coverage and imposes a deadline for investment, so infrastructure is actually completed and a new image is broadcast worldwide within a short period.
Other ways to work this
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What is inside Levo
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