OCR A-Level Geography H481
Coastal Landscapes
Glaciated Landscapes
Dryland Landscapes
Earth’s Life Support Systems
Changing Spaces; Making Places
Trade in the Contemporary World
Global Migration
Human Rights
Power and Borders
Climate Change
Disease Dilemmas
Exploring Oceans
Future of Food
Hazardous Earth
Geographical Skills
Changing Spaces; Making Places
Rebranding through reimaging and regeneration
- 2 things to know
- Component 02
Overview
Recall questions on rebranding, reimaging and regeneration, why places rebrand, sport, art, heritage, retail and food as strategies, the Bilbao effect, why strategies are combined, the players who fund them, contested rebranding and gentrification, and resistance in Brixton and Shoreditch.
What you need to know
Answer each one before you reveal it.
Why does reimaging without regeneration usually fail?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Define rebranding in the context of places.
Model answer
Rebranding is the process of giving a place a new identity and meaning so that it is perceived differently by investors, visitors and residents.
- 2
Distinguish reimaging from regeneration.
Model answer
Reimaging changes how a place is perceived, through marketing, events and culture, whereas regeneration changes the place physically and economically through investment in buildings, infrastructure and jobs.
- 3
Why do places need to rebrand?
Model answer
Because the loss of their former industry has left dereliction, unemployment and a negative image that deters the investment, workers and visitors they now need to attract.
- 4
Why does reimaging without regeneration usually fail?
Model answer
A new image raises expectations the place cannot meet, so if derelict sites, poor housing and a weak job market remain, visitors and investors do not return and the campaign is seen as empty.
- 5
How is sport used as a rebranding strategy?
Model answer
Hosting events and building stadia brings deadline-driven infrastructure investment and worldwide coverage, as with Barcelona's 1992 Olympics, which opened the city towards its waterfront, and London 2012, which redeveloped the Lower Lea Valley around Stratford.
- 6
How is art used to rebrand a place?
Model answer
A landmark gallery or public artwork draws visitors and media attention and signals confidence; Gateshead used the Angel of the North and the BALTIC, and Margate used the Turner Contemporary.
Other ways to work this
The same content, four other ways.
What is inside Levo
Six ways to work the same material.
Every question in Changing Spaces; Making Places, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
Or £46 a year, about £3.83 a month. Cancel anytime.