OCR A-Level Geography H481
Coastal Landscapes
Glaciated Landscapes
Dryland Landscapes
Earth’s Life Support Systems
Changing Spaces; Making Places
Trade in the Contemporary World
Global Migration
Human Rights
Power and Borders
Climate Change
Disease Dilemmas
Exploring Oceans
Future of Food
Hazardous Earth
Geographical Skills
Geographical Skills
Qualitative methods, sources and drawing conclusions
- 3 things to know
- Components 01, 02 and 03
Overview
Recall questions on structured, semi-structured and unstructured interviews and their strengths and limits, open and closed questions, oral histories, coding qualitative data and checking its reliability, purposive and snowball sampling, analysing textual sources, repeat photography and annotation, triangulation, well-evidenced conclusions, and building an extended geographical argument.
What you need to know
Answer each one before you reveal it.
Give two strengths of interviews as a research method.
How can the reliability of coding be checked?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Distinguish between structured, semi-structured and unstructured interviews.
Model answer
A structured interview asks everyone the same fixed questions in the same order, a semi-structured interview follows core questions but allows follow-up, and an unstructured interview is a guided conversation largely steered by the interviewee.
- 2
Give two strengths of interviews as a research method.
Model answer
They reveal people's reasons, feelings and experiences in their own words, and the interviewer can probe unexpected answers in a way a closed questionnaire cannot.
- 3
Give two limitations of interviews as a research method.
Model answer
They are slow to carry out and transcribe, so samples are small, and answers can be shaped by the interviewer's manner and wording or by what the interviewee thinks the researcher wants to hear.
- 4
Distinguish between open and closed questions in a questionnaire.
Model answer
A closed question offers fixed answers, such as tick boxes or a rating scale, that are quick to count, while an open question lets the respondent answer freely, giving richer responses that are harder to analyse.
- 5
How can oral histories be used to study how a place has changed?
Model answer
Recorded memories of long-standing residents, such as those of a resort town like Blackpool, describe how jobs, people and atmosphere have changed within a lifetime, adding lived experience to what the statistics show.
- 6
What is coding in qualitative research?
Model answer
Coding is labelling passages of an interview transcript, a text or an image with short codes for the themes they express, such as fear of crime or loss of community, so that recurring ideas can be identified and compared.
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