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Culture and Identity

Identity, production, consumption and globalisation

  • 2 things to know
  • Paper 2

Overview

The shift from work-based to consumption-based identity, cultural homogenisation and resistance, and glocalisation.

What you need to know

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Key term

How did the basis of identity shift from production to consumption?

Process

What three mechanisms facilitate cultural globalisation?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by production in relation to identity?

    Model answer

    Production refers to the creation of goods and services, and work-based identities are formed through occupational roles and workplace experiences.

  2. 2

    How was identity linked to production in industrial society?

    Model answer

    Identity was strongly linked to production through occupational roles and class position derived from work.

  3. 3

    What is meant by consumption in relation to identity?

    Model answer

    Consumption refers to the purchase and use of goods and services, and consumer identities are formed through lifestyle choices and purchasing decisions.

  4. 4

    How is identity linked to consumption in postmodern society?

    Model answer

    In postmodern society, identity is increasingly linked to consumption as individuals construct identities through lifestyle choices, brands and consumer goods.

  5. 5

    What broader social changes explain the shift from production-based to consumption-based identity?

    Model answer

    Deindustrialisation and the growth of consumer culture.

  6. 6

    How does globalisation affect identity?

    Model answer

    Globalisation exposes individuals to diverse cultures, creates opportunities for hybrid identities and challenges traditional national and local identities.

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The product belongs to the .
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AAll change begins with an act of deviance.
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