AQA A-Level Sociology 7192
Education
Methods in Context
Theory and Methods
Culture and IdentityOptional topic
Families and HouseholdsOptional topic
HealthOptional topic
Work, Poverty and WelfareOptional topic
Beliefs in SocietyOptional topic
Global DevelopmentOptional topic
The MediaOptional topic
Stratification and DifferentiationOptional topic
Crime and Deviance
The Media
Reception analysis and selective filtering
- 1 thing to know
- Paper 2
Overview
Dominant, negotiated and oppositional readings, selective exposure, perception and retention, and postmodern audiences.
What you need to know
Answer each one before you reveal it.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What does reception analysis argue about how audiences decode media messages?
Model answer
That audiences decode messages differently based on their social position, producing dominant, negotiated, or oppositional readings.
- 2
What is a dominant reading in reception analysis?
Model answer
When audiences accept the intended meaning of a media message as the producers intended it.
- 3
What is a negotiated reading in reception analysis?
Model answer
When audiences partly accept the intended meaning but modify or adapt it based on their own experiences and circumstances.
- 4
What is an oppositional reading in reception analysis?
Model answer
When audiences reject the intended meaning of a media message and interpret it in a contrary way based on their social position.
- 5
What is selective exposure?
Model answer
The tendency for audiences to choose media that confirms their existing views.
- 6
What is selective perception?
Model answer
The tendency for audiences to interpret media content through their own existing frameworks and beliefs.
Other ways to work this
The same content, four other ways.
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