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The Media

The new media and its significance

  • 1 thing to know
  • Paper 2

Overview

Digital, interactive and networked media, technological convergence, prosumers, and the optimistic and pessimistic readings.

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Key term

What distinguishes new media from traditional media?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is new media?

    Model answer

    Digital, interactive, and networked forms of communication including the internet, social media, and mobile technologies, distinguished from traditional media by user-generated content, interactivity, and global reach.

  2. 2

    What three features distinguish new media from traditional media?

    Model answer

    User-generated content, interactivity, and global reach.

  3. 3

    What is technological convergence?

    Model answer

    The merging of previously separate media technologies into single devices, enabling consumption of multiple media forms through one platform.

  4. 4

    How has new media transformed the role of audiences?

    Model answer

    Audiences have shifted from passive consumers to active prosumers who both produce and consume content.

  5. 5

    What is a prosumer?

    Model answer

    Someone who both produces and consumes media content, rather than being a passive recipient.

  6. 6

    What do optimistic views of new media emphasise?

    Model answer

    Democratisation of information, increased citizen journalism, and greater diversity of voices challenging traditional gatekeepers.

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