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Theory and Methods

Research design and choosing a method

  • 3 things to know
  • Papers 1 and 3

Overview

Sampling, operationalisation, validity and reliability, and the theoretical, practical and ethical factors behind a choice of method.

What you need to know

Answer each one before you reveal it.

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Study

Why do validity, reliability and the research question shape the method chosen?

Who and when

How do funding and the characteristics of the population being studied affect method choice?

Study

What practical and ethical requirements must a researcher meet before starting?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the key difference between quantitative and qualitative methods in terms of the type of data they collect?

    Model answer

    Quantitative methods collect numerical data that can be statistically analysed, while qualitative methods collect non-numerical data that explores meanings, experiences and interpretations.

  2. 2

    What does sampling strategy involve in research design?

    Model answer

    Sampling strategy involves decisions about how to select participants from a population, including choices about sample size, sampling technique (random, stratified, snowball etc.) and how representative the sample needs to be.

  3. 3

    What does operationalisation of concepts mean in sociological research?

    Model answer

    Operationalisation involves turning abstract concepts into measurable indicators that can be observed and recorded in research.

  4. 4

    What factors influence method selection in research design?

    Model answer

    Method selection involves choosing appropriate research methods based on the research question, theoretical perspective, practical constraints, and the type of data needed.

  5. 5

    Why must researchers consider validity and reliability when designing research?

    Model answer

    Validity ensures the research measures what it claims to measure, while reliability ensures the research can be replicated with consistent results. Both are essential for producing trustworthy findings.

  6. 6

    What do data collection procedures involve in research design?

    Model answer

    Data collection procedures involve planning how data will be gathered, including the sequence of activities, recording methods, timing, and practical arrangements for conducting the research.

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