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The Media

  • 6 subtopics
  • 11 things to know
  • Paper 2
  • Paper 2, two optional topics chosen from eight

What The Media covers

The Media is one of the optional topics on Paper 2. It covers the arrival of new media, who owns and controls the industry, how news is selected, how social groups are represented, and what all of that does to audiences.

Where it is assessed

Paper 2

One of the optional topics, of which a student answers two.

Check the AQA specification ↗

The 6 subtopics

Each one has its own page.

What you need to know

Answer each one before you reveal it.

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Key term

What distinguishes new media from traditional media?

Process

What is concentration of media ownership, and what concerns does it raise?

Process

How does vertical integration differ from horizontal, and what is media globalisation?

Process

How do postmodernists challenge cultural imperialism theory?

Process

How do dramatisation, immediacy and personalisation work as news values?

Process

What are norm-setting, agenda-setting and the hierarchy of credibility?

Key term

What is churnalism, and why is it problematic for journalism?

Process

How do media representations of gender often reinforce traditional stereotypes?

Key term

What does the uses and gratifications model argue about audiences?

Process

How does the cultural effects model differ from the hypodermic syringe model?

Key term

What is selective exposure?

Take The Media further

The same content, four other ways.

Commonly confused

Pairs that lose marks when they are blurred together.

  • Vertical integration vs Horizontal integration

    Vertical integration: owning different stages of production and distribution. Horizontal integration: owning several companies at the same stage of production or distribution.

  • Agenda-setting vs Norm-setting

    Agenda-setting: influencing which issues people think about rather than what they conclude. Norm-setting: establishing the boundaries of acceptable behaviour by labelling some actions deviant.

  • Hypodermic syringe model vs Two-step flow model

    Hypodermic syringe model: the view that media messages are injected directly into a passive audience. Two-step flow model: the view that media influence passes through opinion leaders to their social networks.

Questions from this topic

Each one with the model answer underneath.

  1. 1

    What is new media?

    Model answer

    Digital, interactive, and networked forms of communication including the internet, social media, and mobile technologies, distinguished from traditional media by user-generated content, interactivity, and global reach.

  2. 2

    What three features distinguish new media from traditional media?

    Model answer

    User-generated content, interactivity, and global reach.

  3. 3

    What is technological convergence?

    Model answer

    The merging of previously separate media technologies into single devices, enabling consumption of multiple media forms through one platform.

  4. 4

    How has new media transformed the role of audiences?

    Model answer

    Audiences have shifted from passive consumers to active prosumers who both produce and consume content.

  5. 5

    What is a prosumer?

    Model answer

    Someone who both produces and consumes media content, rather than being a passive recipient.

  6. 6

    What do optimistic views of new media emphasise?

    Model answer

    Democratisation of information, increased citizen journalism, and greater diversity of voices challenging traditional gatekeepers.

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The Media revision questions

What does The Media cover in AQA A-Level Sociology?
6 subtopics: the new media and its significance, ownership, control and media globalisation, the selection and presentation of the news, media representations of social groups, media effects and models of the audience and reception analysis and selective filtering. Each one has its own page with questions and model answers.
How is The Media organised?
By the AQA 7192 specification, subtopic by subtopic, so it matches the order you are taught it in.

Every question in The Media, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

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