Eduqas A-Level Psychology A290QS
Biological Approach
Psychodynamic Approach
Behaviourist Approach
Cognitive Approach
Positive Approach
Comparing the Five Approaches
Core Studies in Social and Developmental Psychology
Planning Psychological Research
Data Handling, Statistics and Mathematical Skills
Evaluating and Validating Research
Personal Investigations and Novel Research Scenarios
Addictive BehavioursAddictive
Autistic Spectrum BehavioursAutistic spectrum
Bullying BehavioursBullying
Criminal BehavioursCriminal
SchizophreniaSchizophrenia
StressStress
Controversies in Psychology
Addictive Behaviours
Social psychological explanations: Role of the media
- 3 things to know
- Component 3 Applications
Overview
Recall questions on Social psychological explanations: Role of the media.
What you need to know
Answer each one before you reveal it.
How does social learning theory explain media effects on addiction?
Why can media exposure not be a sufficient explanation of addiction?
Questions from this subtopic
Each one with the model answer underneath.
- 1
How does social learning theory explain media effects on addiction?
Model answer
Attractive, high-status characters are shown using substances without visible harm, providing models whose behaviour appears vicariously reinforced and is therefore imitated.
- 2
What did Dalton et al. (2003) find about films and adolescent smoking?
Model answer
Adolescents with the greatest exposure to smoking in films were substantially more likely to start smoking during the follow-up than those with the least exposure.
- 3
Explain what is meant by the normalisation of gambling through the media.
Model answer
Continuous advertising, shirt sponsorship and in-play promotion during sport present betting as an ordinary part of watching a match, so it ceases to be seen as risky or exceptional.
- 4
Why can media exposure not be a sufficient explanation of addiction?
Model answer
Almost everyone is exposed and only a minority become addicted, so exposure can at most raise the probability in people already vulnerable for other reasons.
- 5
Give two policy measures that follow from a media explanation of addiction.
Model answer
Banning or restricting advertising of the product, and controlling how its use is portrayed in film and broadcasting, for example through age classification.
- 6
How can the media work against addiction as well as for it?
Model answer
Mass-media campaigns and realistic portrayals of harm can shift social norms and prompt quit attempts, so media influence does not run in only one direction.
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