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Addictive Behaviours

Social psychological explanations: Role of the media

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Recall questions on Social psychological explanations: Role of the media.

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Evaluation

Give one strength of social explanations over biological ones in accounting for falling UK smoking rates.

Key term

How does social learning theory explain media effects on addiction?

Key term

Why can media exposure not be a sufficient explanation of addiction?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How does social learning theory explain media effects on addiction?

    Model answer

    Attractive, high-status characters are shown using substances without visible harm, providing models whose behaviour appears vicariously reinforced and is therefore imitated.

  2. 2

    What did Dalton et al. (2003) find about films and adolescent smoking?

    Model answer

    Adolescents with the greatest exposure to smoking in films were substantially more likely to start smoking during the follow-up than those with the least exposure.

  3. 3

    Explain what is meant by the normalisation of gambling through the media.

    Model answer

    Continuous advertising, shirt sponsorship and in-play promotion during sport present betting as an ordinary part of watching a match, so it ceases to be seen as risky or exceptional.

  4. 4

    Why can media exposure not be a sufficient explanation of addiction?

    Model answer

    Almost everyone is exposed and only a minority become addicted, so exposure can at most raise the probability in people already vulnerable for other reasons.

  5. 5

    Give two policy measures that follow from a media explanation of addiction.

    Model answer

    Banning or restricting advertising of the product, and controlling how its use is portrayed in film and broadcasting, for example through age classification.

  6. 6

    How can the media work against addiction as well as for it?

    Model answer

    Mass-media campaigns and realistic portrayals of harm can shift social norms and prompt quit attempts, so media influence does not run in only one direction.

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