Key term
WJEC A-Level Physical Education 601-8485-1
Performance Analysis and Fitness Testing
Levers and Movement Analysis
Joints and the Musculo-Skeletal System
Components of Fitness and Methods of Training
Energy Systems and Principles of Training
Fatigue, Recovery and Rehabilitation
Diet, Nutrition and Hydration
Personality
Stress, Arousal and Anxiety
Motivation and Self-Efficacy
Skill, Ability and Skill Classification
Learning Curves, Theories and Stages
Transfer, Practice, Guidance and Feedback
Sport, Culture and Society
The Emergence of Modern Sport
Social Differentiation in Sport
Short-Term Responses to Exercise
Long-Term Adaptations to Exercise
Carbohydrate Loading and Supplements
Biomechanical Principles
Linear and Angular Motion
Projectile Motion and Fluid Mechanics
Attitudes
Aggression
Social Facilitation
Group Dynamics and Leadership
Attribution Theory
Information Processing and Memory
Ethics, Deviance and Doping
Sport and the Mass Media
Commercialisation and Globalisation
Commercialisation and Globalisation
- 4 subtopics
- 12 things to know
- A2 Unit 3
What Commercialisation and Globalisation covers
Commercialisation and Globalisation is examined in A2 Unit 3, Evaluating physical education. It covers sport as a commodity and consumerism, sponsorship, marketing and the sporting goods market, Americanisation and globalisation theory and globalisation, financial gain and global migration.
Where it is assessed
A2 Unit 3
Evaluating physical education, a 2 hour paper worth 36% of the A level.
Check the WJEC specification ↗The 4 subtopics
Each one has its own page.
- Sport as a commodity and consumerismSport as a commodity and a big business, market forces, consumerism, ways to sponsor sport, the advantages and disadvantages of sponsorship for sports and performers, controversial sponsors and brand awareness.Open →
- Sponsorship, marketing and the sporting goods marketThe sporting goods market, Nike and Adidas, star endorsements, sports marketing, the golden triangle, corporate hospitality, ambush marketing, exclusive deals, global brands and social media marketing.Open →
- Americanisation and globalisation theoryAmericanisation of British sport, Giddens's definition of globalisation, sport and global culture, Cashmore's three levels, global competitions, satellite communications, the sporting goods market and the drawbacks of Americanisation.Open →
- Globalisation, financial gain and global migrationGlobalisation for financial gain, media rights and prime-time scheduling, global migration and its effects on national teams and domestic leagues, global superstars and teams, poorer nations and pre-season tours.Open →
What you need to know
Answer each one before you reveal it.
Your recallNot started
Key term
What are the downsides of sponsorship, and what is brand awareness?
Key term
Why is globalisation linked to Americanisation, and what are the effects on sport and culture?
Key term
How has the sporting goods market grown?
Process
How is globalisation a mechanism of financial gain?
Key term
What is meant by sport as a commodity?
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How did Nike become a major multinational company?
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How has globalisation increased the value of media rights?
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How has sport evolved into a big business?
Numbers
How did Adidas become a major multinational company?
Key term
What is meant by the Americanisation of sport?
Key term
How does prime-time scheduling show the influence of global media?
Take Commercialisation and Globalisation further
The same content, four other ways.
Commonly confused
Pairs that lose marks when they are blurred together.
Sponsorship vs Endorsement
Sponsorship: business funding given to a team, event or athlete in return for publicity. Endorsement: an athlete personally promoting a product in advertising.
Globalisation vs Americanisation
Globalisation: the worldwide intensifying of social links through sport. Americanisation: the spread of models and entertainment styles from the United States.
Ambush marketing vs Official sponsorship
Ambush marketing: a brand linking itself to an event without paying. Official sponsorship: a paid, contracted link between a brand and an event.
Questions from this topic
Each one with the model answer underneath.
- 1
What is meant by sport as a commodity?
Model answer
Sport as a commodity means sport is a product to be bought and sold. Matches, rights, players and kit all have a market value.
- 2
How has sport evolved into a big business?
Model answer
Sport now earns vast sums from broadcasting, sponsorship, tickets and merchandise. Clubs are run as businesses and some are listed companies.
- 3
What is meant by market forces in sport?
Model answer
Market forces are the pressures of supply and demand that set prices and wages. Popular sports and stars command the highest fees.
- 4
What is consumerism in sport?
Model answer
Consumerism is the buying of sporting goods, services and experiences. Fans consume sport through tickets, subscriptions and merchandise.
- 5
How does the sport industry influence consumers?
Model answer
The industry markets products through star performers and events. Replica kit changes each season encourage repeat buying.
- 6
What are the different ways a business can sponsor sport?
Model answer
A business can sponsor a performer, a team, an event, a competition or a stadium. Sponsorship can be money, equipment or services.
What is inside Levo
Six ways to work the same material.
Commercialisation and Globalisation revision questions
- What does Commercialisation and Globalisation cover in WJEC A-Level Physical Education?
- 4 subtopics: sport as a commodity and consumerism, sponsorship, marketing and the sporting goods market, americanisation and globalisation theory and globalisation, financial gain and global migration. Each one has its own page with questions and model answers.
- How is Commercialisation and Globalisation organised?
- By the WJEC 601-8485-1 specification, subtopic by subtopic, so it matches the order you are taught it in.
Every question in Commercialisation and Globalisation, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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