Key term
WJEC A-Level Physical Education 601-8485-1
Performance Analysis and Fitness Testing
Levers and Movement Analysis
Joints and the Musculo-Skeletal System
Components of Fitness and Methods of Training
Energy Systems and Principles of Training
Fatigue, Recovery and Rehabilitation
Diet, Nutrition and Hydration
Personality
Stress, Arousal and Anxiety
Motivation and Self-Efficacy
Skill, Ability and Skill Classification
Learning Curves, Theories and Stages
Transfer, Practice, Guidance and Feedback
Sport, Culture and Society
The Emergence of Modern Sport
Social Differentiation in Sport
Short-Term Responses to Exercise
Long-Term Adaptations to Exercise
Carbohydrate Loading and Supplements
Biomechanical Principles
Linear and Angular Motion
Projectile Motion and Fluid Mechanics
Attitudes
Aggression
Social Facilitation
Group Dynamics and Leadership
Attribution Theory
Information Processing and Memory
Ethics, Deviance and Doping
Sport and the Mass Media
Commercialisation and Globalisation
Commercialisation and Globalisation
Sport as a commodity and consumerism
- 3 things to know
- A2 Unit 3
Overview
Sport as a commodity and a big business, market forces, consumerism, ways to sponsor sport, the advantages and disadvantages of sponsorship for sports and performers, controversial sponsors and brand awareness.
What you need to know
Answer each one before you reveal it.
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Key term
What is meant by sport as a commodity?
Key term
How has sport evolved into a big business?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is meant by sport as a commodity?
Model answer
Sport as a commodity means sport is a product to be bought and sold. Matches, rights, players and kit all have a market value.
- 2
How has sport evolved into a big business?
Model answer
Sport now earns vast sums from broadcasting, sponsorship, tickets and merchandise. Clubs are run as businesses and some are listed companies.
- 3
What is meant by market forces in sport?
Model answer
Market forces are the pressures of supply and demand that set prices and wages. Popular sports and stars command the highest fees.
- 4
What is consumerism in sport?
Model answer
Consumerism is the buying of sporting goods, services and experiences. Fans consume sport through tickets, subscriptions and merchandise.
- 5
How does the sport industry influence consumers?
Model answer
The industry markets products through star performers and events. Replica kit changes each season encourage repeat buying.
- 6
What are the different ways a business can sponsor sport?
Model answer
A business can sponsor a performer, a team, an event, a competition or a stadium. Sponsorship can be money, equipment or services.
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