Key term
WJEC A-Level Physical Education 601-8485-1
Performance Analysis and Fitness Testing
Levers and Movement Analysis
Joints and the Musculo-Skeletal System
Components of Fitness and Methods of Training
Energy Systems and Principles of Training
Fatigue, Recovery and Rehabilitation
Diet, Nutrition and Hydration
Personality
Stress, Arousal and Anxiety
Motivation and Self-Efficacy
Skill, Ability and Skill Classification
Learning Curves, Theories and Stages
Transfer, Practice, Guidance and Feedback
Sport, Culture and Society
The Emergence of Modern Sport
Social Differentiation in Sport
Short-Term Responses to Exercise
Long-Term Adaptations to Exercise
Carbohydrate Loading and Supplements
Biomechanical Principles
Linear and Angular Motion
Projectile Motion and Fluid Mechanics
Attitudes
Aggression
Social Facilitation
Group Dynamics and Leadership
Attribution Theory
Information Processing and Memory
Ethics, Deviance and Doping
Sport and the Mass Media
Commercialisation and Globalisation
Commercialisation and Globalisation
Sponsorship, marketing and the sporting goods market
- 3 things to know
- A2 Unit 3
Overview
The sporting goods market, Nike and Adidas, star endorsements, sports marketing, the golden triangle, corporate hospitality, ambush marketing, exclusive deals, global brands and social media marketing.
What you need to know
Answer each one before you reveal it.
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Key term
How did Nike become a major multinational company?
Numbers
How did Adidas become a major multinational company?
Questions from this subtopic
Each one with the model answer underneath.
- 1
How has the sporting goods market grown?
Model answer
Sportswear and equipment are now sold worldwide as fashion as well as sport. Global brands dominate the market.
- 2
How did Nike become a major multinational company?
Model answer
Nike grew from a small American running-shoe firm into a global brand. Nike used star athletes and advertising to build its image.
- 3
How did Adidas become a major multinational company?
Model answer
Adidas was founded in Germany in 1949 by Adolf Dassler. Adidas grew by supplying and sponsoring major teams and events.
- 4
Why do sportswear brands sign star performers?
Model answer
Stars give brands global exposure and credibility. Fans buy products linked with their heroes.
- 5
What is endorsement?
Model answer
Endorsement is a performer promoting a product in advertising. The performer lends their image to the brand.
- 6
What forms of sports marketing do businesses use?
Model answer
Businesses use sponsorship, endorsement, advertising, merchandising and hospitality. Social media campaigns are now common too.
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