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Business Research Methods

Presenting, analysing and evaluating research findings

  • 3 things to know
  • AS 2

Overview

Tables, bar charts, pie charts and line graphs, quantitative and qualitative data, a worked mean, conclusions and recommendations, executive summaries and evaluating methods.

What you need to know

Answer each one before you reveal it.

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Key term

Name four formats for presenting research data.

Key term

When is a pie chart suitable for presenting research data?

Key term

When is a bar chart suitable for presenting research data?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Name four formats for presenting research data.

    Model answer

    Data can be presented in tables, bar charts and pie charts. Line graphs and summary statistics such as percentages and means are also used.

  2. 2

    When is a pie chart suitable for presenting research data?

    Model answer

    A pie chart suits data that shows parts of a whole, such as the share of staff in each department. Pie charts become unclear with many small categories.

  3. 3

    When is a bar chart suitable for presenting research data?

    Model answer

    A bar chart suits comparisons between categories, such as satisfaction scores for different teams. Bar charts make differences easy to see.

  4. 4

    When is a line graph suitable for presenting research data?

    Model answer

    A line graph suits data that changes over time, such as monthly absence rates. The trend is easy to follow.

  5. 5

    What is the difference between quantitative and qualitative data?

    Model answer

    Quantitative data is numerical and can be counted or measured. Qualitative data is descriptive and explains views, feelings and reasons.

  6. 6

    How is qualitative data from interviews analysed?

    Model answer

    The researcher reads the answers and groups them into recurring themes. Quotations are used to illustrate each theme.

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AA firm might move its staff to a new office.
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Equity means the owner's investment in the business.
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