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Ratio Analysis

Profit margins and return on capital employed

  • 3 things to know
  • AS 3

Overview

Gross and net profit margins, return on capital employed, their formulas and worked figures, and comparing ROCE with interest rates.

What you need to know

Answer each one before you reveal it.

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Key term

What does return on capital employed measure, and how is it calculated?

Key term

What does a profitability ratio measure?

Numbers

State the formula for the gross profit margin.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does a profitability ratio measure?

    Model answer

    A profitability ratio measures how well a business turns its revenue or capital into profit. Profitability ratios are also called performance ratios.

  2. 2

    State the formula for the gross profit margin.

    Model answer

    The gross profit margin equals gross profit divided by sales revenue, multiplied by 100. The margin is expressed as a percentage.

  3. 3

    A sole trader has gross profit of £108,000 on sales revenue of £180,000. Calculate the gross profit margin.

    Model answer

    The gross profit margin is 60%. The working is 108,000 ÷ 180,000 × 100 = 60%.

  4. 4

    State the formula for the net profit margin.

    Model answer

    The net profit margin equals net profit divided by sales revenue, multiplied by 100. The result shows the profit left from each £1 of sales after all costs.

  5. 5

    An accountancy practice has net profit of £38,000 on sales revenue of £180,000. Calculate the net profit margin.

    Model answer

    The net profit margin is 21.1%. The working is 38,000 ÷ 180,000 × 100 = 21.1%.

  6. 6

    What does the gap between a firm's gross and net profit margins show?

    Model answer

    The gap shows how much of each pound of sales is taken by expenses. A widening gap means overheads are rising faster than sales.

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