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Client Relationships

Business culture and professionalism

  • 3 things to know
  • AS 1

Overview

A client's business culture, Charles Handy's power, role, task and person cultures, working with each, professionalism, and adapting to a different national culture.

What you need to know

Answer each one before you reveal it.

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Key term

What is a client's business culture, and why must an adviser understand it?

Key term

What is meant by a client's business culture?

Key term

Why must a professional services firm understand its client's business culture?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by a client's business culture?

    Model answer

    A client's business culture is the unwritten set of values and habits that shape how its people work. Culture decides how open the client is to outside advice.

  2. 2

    Why must a professional services firm understand its client's business culture?

    Model answer

    Advice that clashes with a client's culture is likely to be resisted or ignored. An adviser who understands the culture can pitch advice and communicate in the right way.

  3. 3

    Name Charles Handy's four types of organisational culture.

    Model answer

    Charles Handy identified power, role, task and person cultures. Each type shapes how decisions are made and who holds influence.

  4. 4

    What is a power culture?

    Model answer

    A power culture has control held by one central person or a small group, such as a founder. Decisions are fast but depend on the leader.

  5. 5

    How should a consultant work with a client that has a power culture?

    Model answer

    The consultant must win the support of the dominant leader, because little happens without it. Meetings should be with the owner rather than junior managers.

  6. 6

    What is a role culture?

    Model answer

    A role culture is built on rules, procedures and clearly defined job roles. Large bureaucracies such as government departments often have role cultures.

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The Business Environment
The Professional Business Services Sector
The Consultancy Process
Understanding the Client's Market

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AA firm might move its staff to a new office.
BA firm might install a new client database.
CA firm might run a graduate recruitment campaign.

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Equity means the owner's investment in the business.
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