Explain how entering a new market extends a product's life.

Exporting a mature product to a country where the product is new restarts sales growth. The business earns from an existing design without redesigning it.

Explain how a new variant extends a product's life.

A new flavour, size or colour gives existing customers a reason to buy again. Shelf space in retailers is also protected by a wider range.

Explain how repositioning extends a product's life.

Repositioning means aiming the same product at a different customer group. A cereal sold to children can be relaunched as a healthy adult breakfast.

Eduqas A-Level Business A510QS

Enterprise, Business Plans and Location

Topic overview Enterprise, entrepreneurs and SMEs Needs, wants and spotting a business opportunity The role of the entrepreneur in setting up and running a business Financial and non-financial motives of entrepreneurs Characteristics and skills of entrepreneurs Entrepreneurs, SMEs and the sectors of the UK economy Stakeholders and their interests Business plans and sources of advice Choosing a business location

Markets, Demand and Market Research

Topic overview Markets and competition Types of market Market size, market share and market trends Market segmentation Market structures and degrees of competition Consumer protection Demand and the factors that shift it Supply and the factors that shift it Equilibrium price and shifts in the market Price and income elasticity of demand Primary and secondary market research Qualitative and quantitative data Sampling and bias in market research

Business Structure and Sources of Finance

Topic overview The private sector and the public sector Aims of private sector businesses Sole traders and partnerships Private and public limited companies Unlimited and limited liability Choosing a legal structure Not-for-profit organisations Internal and personal sources of start-up finance Borrowing, equity and grants for a small business

Revenue, Costs and Break-Even

Topic overview Revenue, costs and profit Fixed, variable and semi-variable costs Direct costs, indirect costs and overheads Calculating revenue, costs and profit Contribution and its uses Calculating the break-even point Break-even charts and the margin of safety What-if analysis of changes in costs and revenue The usefulness and limits of break-even

Marketing and the Marketing Mix

Topic overview The purpose of marketing and market orientation The marketing mix and the four Ps Product, brand, USP and differentiation The product life cycle Extension strategies The product life cycle and cash flow The Boston matrix Pricing strategies Choosing the right pricing strategy Promotion above the line and below the line Place and distribution channels The marketing mix in different contexts New technology in marketing

Financial Planning and Accounts

Topic overview The role of the finance department Budgets and the purpose of budgeting The benefits and drawbacks of budgets Internal sources of finance External sources of finance Choosing the right source of finance Cash flow and cash flow forecasts Constructing and interpreting a cash flow forecast Cash flow problems and how to improve cash flow The income statement, gross profit and net profit Gross and net profit margins

People in Organisations

Topic overview The role of the human resource department The flexible workforce New technology and changing working patterns Workforce planning The recruitment process, job analysis and job descriptions Internal and external recruitment Methods of selecting employees Methods of training The value of training to a business Appraisal and its methods Measuring workforce performance Organisational structures and the chain of command Delegation, empowerment and delayering

Motivation, Management and Employee Relations

Topic overview Motivation and the benefits of a motivated workforce Taylor and scientific management Mayo and the Hawthorne studies Maslow's hierarchy of needs Herzberg's two factor theory Expectancy theories of Vroom, Porter and Lawler Financial methods of motivation Non-financial methods of motivation Management, management by objectives and Theory X and Y Leadership and leadership styles Leadership theories and choosing a style Employment rights, contracts and equal opportunities Trade unions, industrial conflict and dispute resolution

Operations Management

Topic overview Operations management and added value Job, batch and flow production Productivity and how to raise it Capacity utilisation Technology in operations: IT, CAD, CAM and robotics Lean production, kaizen and just-in-time Quality control and quality assurance Total quality management Purchasing, suppliers and methods of stock control Stock control diagrams and stock levels Innovation, research and development Internal and external economies of scale Diseconomies of scale and the survival of small firms

Data and Market Analysis

Topic overview Presenting and interpreting business data Index numbers and comparing figures over time Calculating price elasticity of demand Interpreting price elasticity and its effect on revenue Income elasticity of demand Sales forecasting and the reliability of a forecast Moving averages and time-series analysis Correlation, scatter graphs and extrapolation Qualitative forecasting techniques

Analysing Business Performance

Topic overview Budget variances and how to calculate them Analysing and evaluating budget variances The balance sheet and how it is constructed Working capital, capital employed and depreciation Liquidity ratios: the current ratio and the acid test Return on capital employed and gearing Comparing accounts over time and between businesses Evaluating the financial position of a business Non-financial measures of performance and vision statements

Aims, Objectives and Strategy

Topic overview Aims, objectives and SMART targets Mission and vision statements Strategy, tactics and corporate plans SWOT analysis Porter's Five Forces The Ansoff matrix Organic growth External growth: mergers and takeovers Horizontal and vertical integration Franchising as a method of growth Rationalisation and relocation Outsourcing production

Decision-Making and Investment Appraisal

Topic overview Types of business decision Scientific and intuitive decision-making Decision trees: constructing and calculating Evaluating decision tree analysis Critical path analysis: building the network Interpreting and evaluating critical path analysis Cost benefit analysis Payback and the average rate of return Discounted cash flow and net present value Choosing between investments Special orders

Change and Risk Management

Topic overview Causes of change in a business Internal and external causes of change Planned and unplanned change Effects of change on a business Managing change and Storey's four approaches Resistance to change and how it is overcome Evaluating change and its impact on stakeholders Types of risk a business faces Risk assessment, prevention and insurance Contingency planning and crisis management

PEST Factors and the External Environment

Topic overview Political factors and the role of government Taxation and subsidies Fiscal and monetary policy Economic growth, GDP and the business cycle Inflation and how it is measured Interest rates and exchange rates Unemployment Demographic change Social and cultural change Technological factors and automation

Ethical, Legal and Environmental Factors

Topic overview Business ethics and ethical objectives Ethical issues facing a business Corporate social responsibility Ethics, profitability and stakeholder views Company law, intellectual property and pay law Employment, discrimination and health and safety law Consumer, competition and data protection law Environmental costs of business activity Controlling environmental costs and business responses

International Trade, Globalisation and the European Union

Topic overview International trade and why it happens Free trade and protectionism Trading blocs and the single market Entering new international markets Globalisation and its causes The effects of globalisation on business Strategies for global growth Glocalisation and adapting to local markets Multinational companies The European Union and the single European market The euro, the Eurozone and membership

Marketing and the Marketing Mix

Extension strategies

3 things to know
Component 1

Overview

Extension strategy, why extension strategies are used at the end of maturity and four common extension strategies.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Key term

What is meant by an extension strategy?

Key term

Explain why extension strategies are used at the end of maturity.

Key term

Name four common extension strategies.

Questions from this subtopic

Each one with the model answer underneath.

1
What is meant by an extension strategy?
Model answer
An extension strategy is an action taken to lengthen the maturity stage of a product. The aim is to delay decline and keep revenue flowing.
2
Explain why extension strategies are used at the end of maturity.
Model answer
Sales begin to flatten at the end of maturity, warning of decline ahead. An extension strategy is far cheaper than developing an entirely new product.
3
Name four common extension strategies.
Model answer
Common extension strategies include new packaging, new variants, new markets and new uses. Price reductions and fresh advertising campaigns are also used.
4
Explain how entering a new market extends a product's life.
Model answer
Exporting a mature product to a country where the product is new restarts sales growth. The business earns from an existing design without redesigning it.
5
Explain how a new variant extends a product's life.
Model answer
A new flavour, size or colour gives existing customers a reason to buy again. Shelf space in retailers is also protected by a wider range.
6
Explain how repositioning extends a product's life.
Model answer
Repositioning means aiming the same product at a different customer group. A cereal sold to children can be relaunched as a healthy adult breakfast.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book

2Open book

3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Enterprise, Business Plans and Location

Markets, Demand and Market Research

Business Structure and Sources of Finance

Revenue, Costs and Break-Even

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

£240,000 by £120,000 gives 2.

dividedmultipliedadded

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

ASoftware produces a result from whatever data it is given.

BPoor data produces a confident but wrong answer.

CSystems are also costly to buy, maintain and staff.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Capacity is the maximum output possible.

TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Marketing and the Marketing Mix, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a month See how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.