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Revenue, Costs and Break-Even

The usefulness and limits of break-even

  • 3 things to know
  • Component 1

Overview

Two benefits of break-even analysis to a small business, how break-even helps a business obtain finance and how break-even supports a pricing decision.

What you need to know

Answer each one before you reveal it.

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Key term

State two benefits of break-even analysis to a small business.

Key term

Explain how break-even helps a business obtain finance.

Key term

Explain how break-even supports a pricing decision.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    State two benefits of break-even analysis to a small business.

    Model answer

    Break-even analysis shows the minimum sales needed before any profit is earned. Break-even analysis is also quick and cheap to carry out.

  2. 2

    Explain how break-even helps a business obtain finance.

    Model answer

    A lender wants evidence that a venture can cover its costs. Break-even output gives the lender a clear figure to compare against forecast demand.

  3. 3

    Explain how break-even supports a pricing decision.

    Model answer

    Break-even shows how many units must be sold at each possible price. A manager can then see whether the sales implied by a low price are realistic.

  4. 4

    Explain one assumption of break-even analysis that rarely holds in practice.

    Model answer

    Break-even assumes every unit produced is sold, so no stock builds up. Real businesses frequently hold unsold inventory.

  5. 5

    Explain why the assumption of a constant selling price weakens break-even analysis.

    Model answer

    Break-even assumes one price for every unit sold and ignores discounts and special offers. A business selling at several prices has no single revenue line.

  6. 6

    Explain why break-even is less useful for a business with many products.

    Model answer

    Break-even works most easily for a single product with one price and one variable cost. Fixed costs must then be shared between products, and any such split is arbitrary.

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